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Different Animal. Same Beast.

Published/Aired: 
February 2012

Description

Liu, Paul Barkshire

Production Company: Süperfad
Executive Creative Director: Will Hyde
Creative Director: Izik Roitman
Lead 3D Artist: Matt Guzzardo
Technical Director: Robin Scher
Lead Modeler / Texture Artist: Adam Rosenzweig
Modeling: Alek Vacura, Lucy Choi
Rigging: Patrick Clarke
Animation: Patrick Clarke, Greg Bekken, Andrew Butterworth
Texturing: Raphael Protti, Cody Smith, Alek Vacura, Lucy Choi
Lighting: Raphael Protti, Cody Smith
Simulations / FX: Phipat Pinyosophon
Lead Compositor: Joel Voelker
Compositors: Paul Cantor, Paulo Dias, Claudia Yi Leon, Lucas Bell, Lu
Editor: Ryan Haug
Colorist: Joel Voelker
Producer: Jen Schmithorst
Head of Production: Nannette Buroker
Executive Producer: Chris Volckmann
Sound Design: John Buroker / HEARby Sound
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Highest Rated

chuckieT's picture

Well, shows I have good instincts.

It shouldn't be filed under TV then.

chuckieT
Activity Score 680
Creative
chuckieT's picture

Feels like something that would play in-store on screens.

chuckieT
Activity Score 680
Creative
kleenex's picture

It is not a TV ad.

kleenex
Activity Score 51078
Web Designer/Developer
chuckieT's picture

Well, shows I have good instincts.

It shouldn't be filed under TV then.

chuckieT
Activity Score 680
Creative
Temple's picture

It starts well, as everything with Lacrimosa would. But it does not really take off.

Temple
Activity Score 11341
Creative Director
Hadrons's picture

I am a usually a sucker for Nike ads, but here, I have a bit of a problem not only with the way they chose to show the product - the animation's lame and Mozart's Requiem-Lacrimosa dosen't seem to fit:

"Mournful that day,
when from the ashes shall rise
guilty man to be judged
Lord, have mercy on him,
Gentle lord, Jesus
grant them eternal rest"

Now how *exactly* do you connect the dots from eternal rest to 'just do it and run'?!
I guess it's a good thing most people don't understand choral Latin.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mammoths-Not-Dead's picture

nice art direction, absence of idea, music reminds us that everyone dies

Mammoths-Not-Dead
Activity Score 404
torontose's picture

feels like something that would play in store on screens.

torontose
Activity Score 393
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