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Addiction

Agency Network: 
Published/Aired: 
July 2011

Description

Film advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino
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Temple's picture

Daring, well directed. Felicitações.

Temple
Activity Score 11341
Creative Director
miko1aj's picture

I really appreciate that Nike encourages me to run. Perhaps this spot is only for runners, but as such i can honestly say I love it.

miko1aj
Activity Score 3086
Fera Groove's picture

Nice.

Fera Groove
Activity Score 205
Art Director
Glut's picture

nice one after some very lame nike ads

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
alexandra1985's picture

Impactful, obcessive, awesomely art-directed, totally love it!!!

alexandra1985
Activity Score 16
Art Director at home
kleenex's picture

nice ad.

kleenex
Activity Score 51098
Web Designer/Developer
Reality Check's picture

If you want to see a commercial that will cause you to lose sleep, skip meals, miss deadlines and cancel romantic rendezvous, this is the commercial.

Reality Check
Activity Score 2539
Lawson Hembree's picture

Winning.

Lawson Hembree
Activity Score 444
brendansparrow's picture

Very nicely shot, the last shot is particularly compelling. Good copy too.

brendansparrow
sukhdev's picture

awesome amazing! great copy writing

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
imagineit's picture

Stunning ad!!

imagineit
Activity Score 550
schnoosel's picture

really really like it, love everything about it. Kind of reminds me of those old playstation commercials

schnoosel
Activity Score 75
General Manager
schnoosel's picture

BUT, the insight isn't all that thruthful, as I'm pretty sure we've all met A LOT of "ex-addicts" (aka people who have stopped jogging). Not the toughest thing to stop doing :)

schnoosel
Activity Score 75
General Manager
Reality Check's picture

@ schnoosel,

I beg to differ.

Reality Check
Activity Score 2539
Lazarus's picture

Well done.

Lazarus
Activity Score 1536
Creative Director
velle's picture

oh yesss... my sweet, sweet addiction.

velle
Activity Score 1550
Copywriter
hoozn's picture

Great spot. But the claim "addiction which is good for your body" isnt entirely true. As soon as sth becomes an addiction its not healthy anymore. Also, why is an "ex-addict" speaking? Isnt that implying that you better stop jogging?

Other than that, perfect photography and nice rhythm.

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Nike Diesel's picture

Damn! Goosebumps. This is sooo NIKE. I can dig it!

Nike Diesel
Activity Score 13630
Art Director
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