Agency Network: 
July 2011

Nike: Addiction

Film advertisment created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino

Comments (18)

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Temple's picture
Activity Score 11337

Daring, well directed. Felicitações.

miko1aj's picture
Activity Score 3086

I really appreciate that Nike encourages me to run. Perhaps this spot is only for runners, but as such i can honestly say I love it.

Fera Groove's picture
Fera Groove
Activity Score 205


Glut's picture
Activity Score 3935

nice one after some very lame nike ads

alexandra1985's picture
Activity Score 16

Impactful, obcessive, awesomely art-directed, totally love it!!!

kleenex's picture
Activity Score 50610

nice ad.

Reality Check's picture
Reality Check
Activity Score 2539

If you want to see a commercial that will cause you to lose sleep, skip meals, miss deadlines and cancel romantic rendezvous, this is the commercial.

brendansparrow's picture
Activity Score 202

Very nicely shot, the last shot is particularly compelling. Good copy too.

sukhdev's picture
Activity Score 148

awesome amazing! great copy writing

imagineit's picture
Activity Score 550

Stunning ad!!

schnoosel's picture
Activity Score 75

really really like it, love everything about it. Kind of reminds me of those old playstation commercials

schnoosel's picture
Activity Score 75

BUT, the insight isn't all that thruthful, as I'm pretty sure we've all met A LOT of "ex-addicts" (aka people who have stopped jogging). Not the toughest thing to stop doing :)

Reality Check's picture
Reality Check
Activity Score 2539

@ schnoosel,

I beg to differ.

Lazarus's picture
Activity Score 1536

Well done.

velle's picture
Activity Score 1550

oh yesss... my sweet, sweet addiction.

hoozn's picture
Activity Score 353

Great spot. But the claim "addiction which is good for your body" isnt entirely true. As soon as sth becomes an addiction its not healthy anymore. Also, why is an "ex-addict" speaking? Isnt that implying that you better stop jogging?

Other than that, perfect photography and nice rhythm.

who cares? ima play some tunes instead

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Damn! Goosebumps. This is sooo NIKE. I can dig it!