Advertisement

Tow Truck

Campaign
Agency Network: 
Published/Aired: 
October 2010

Also From This Campaign 2

Description

Film advertisement created by Bromley, United States for NBA, within the category: Recreation, Leisure.

Advertising Agency: Bromley Communications, San Antonio, Texas, USA
Creative Director: Benjamin Jara
Copywriters: JonErick Jaimes, Andrés Pedraza
Director: Pipe Ybarra
Production House: Whiskey Films
Log in or register to post comments
Temple's picture

Good concept, and well directed.

Temple
Activity Score 11341
Creative Director
jackmancer2017's picture

I didn't get it.

jackmancer2017
Guest's picture

you didn't get it? ahahah

Guest
velle's picture

hilarious!
this one worked even better than the other one - the other one (kiss), the guy's reticence could've been miscontrued as him just being reserved, as men sometimes can be - and for some reason, i found myself focused on the girl, not so much the guy, when it should be the guy.

this one, the mechanic was just so full of it, haha, and so deliberately aggravating... a normal guy would have retaliated either with physical or verbal violence, not these too - but you can see the tension develop, and then that tension built, and built... until the punchline was delivered. which made for an interesting story, which made for a interesting ad.

the other one lacked tension build-up.

velle
Activity Score 1550
Copywriter
Guest's picture

Quite surprising coz something very similar has been done in India for a sports channel. This campaign was for a cricket series between India and Australia. And they did it just two months before this campaign came out. check out the links...

http://www.youtube.com/watch?v=Z6wxZZfa-j4

http://www.youtube.com/watch?v=KhD08VDho6s

http://www.youtube.com/watch?v=0rJJ5sA4egE

http://www.youtube.com/watch?v=zoYvQct_zK8

Guest
velle's picture

what does "Jaagte Raho" mean?

velle
Activity Score 1550
Copywriter
Guest's picture

"Jaagte Raho" is a caution call from a night watchman...literal translation, "Keep Awake". They usually scream on the streets of India.

Guest
velle's picture

thanks!

velle
Activity Score 1550
Copywriter
Featured Content

Latest Collections

Advertisement