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Agency Network: 
Published/Aired: 
April 2018

Description

The National Safety Council has partnered with the Executive Office of the President, the Department of the Interior and the National Park Service to bring the Council's opioid memorial to the Ellipse in President's Park at the White House April 12-18. The memorial, called “Prescribed to Death,” personalizes the opioid crisis, an issue President Trump declared a public health emergency last fall. The memorial was created with creative agency partner Energy BBDO and first launched in Chicago in November 2017.

The purpose of the memorial is to illuminate the stories of those lost to opioid addiction, and equip people with information and tools to prevent future devastation of lives. The exhibit includes a memorial wall made of pills – carved with faces that represent the 22,000 people lost last year.

Film advertisement created by BBDO, United States for National Safety Council, within the category: Public Interest, NGO.

Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Andrés Ordóñez
Creative Directors: Cinzia Crociani, Meg Farquhar, Michael Shirley, Amy Ditchman, Alejandro Juli
Senior Art Director: Dane Canada
Senior Copywriter: Brynna Aylward
Digital Copywriter: Lucy Butka
Junior Art Director: Allie Salzman
Junior Copywriter: Angela Williams
Lead Designer: Hung Vinh
Designers: Jaehyuk Choi, Erin Knott, Ramiro Silva
Head of Production: John Pratt
Executive Director of Content / Delivery: Brian Cooper
Executive Producer: Matt Scoville
Senior Producer: Shobin Mathew
Associate Producer: Camila Hummel
Studio Operations: Mitch Monzon
Director of Music: Daniel Kuypers
Project Manager: Blue Smith
Managing Director: Jeff Adkins
Chief Strategy Officer: Larry Gies
Account Director: Jeremy Kanefsky
Account Supervisor: Sarah Nelson
Account Executive: Kristen Schumacker
Planning Director: Lauren Brown
Production Company: m ss ng p eces / NYC
Director: Tucker Walsh
Experience Designer: Hyphen Labs
Website Creative Technologist: Mike Bodge
Editor: Liz Deegan
Editorial Company: Flare / Chicago
Head of Post Production: Kendall Fash
Editors: Sean Berringer, Casey Cobler, Bryan Simpson
Sound Designer / Mixer: Sarah Krohn
Color / Finish: The Mill / Chicago
Head of Color: Luke Morrison
Artist: Jamin Clutcher
Producer: Natalie Ksiazek
Executive Producer: Andrew Sommerville
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