Advertisement
Agency Network: 
Published/Aired: 
May 2010

Description

Runner up for the Young Creatives Competition in Puerto Rico. We had two days to come up with a concept, film and edit.

Film advertisement created by Sajo Garcia Alcazar, Puerto Rico for National Safety Council, within the category: Public Interest, NGO.

Advertising Agency: Sajo, García & Partners, Puerto Rico
Creative Director: Jorge Bauza
Art Director: Raul Mendez
Copywriter: Vicente Ydrach
Log in or register to post comments

Highest Rated

Guest's picture

LOVE it, and we all know it is very true. but I think maybe a more dangerous situation or close call when opening back up on the last scene would really emphasize the point. Also the day to night transitions make it look like you are just cutting to a different scene and takes away from the sense that you have lost real moments of your awareness of a real road.

Guest
Guest's picture

i think it's lame

Guest
That guy from the office's picture

thank you.

That guy from t...
Activity Score 266
Copywriter at Freelance
Guest's picture

u think is lame until you text-crash and then the word becomes..lament

Guest
Mury00's picture

Loved it, So true it's scary.

Mury00
Activity Score 3
Planner
germanhudders's picture

Thumbs up!

germanhudders
Activity Score 336
Copywriter at Droga5
deadlinecanwait's picture

Very Nice

deadlinecanwait
Activity Score 109
Art Director
Hibon's picture

Nice idea...simple and true. Bravo!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

well tell the truth if i had to come up with a spot for this brief i think i would have made a parallel between texting while driving and drunk driving. it seems to me that its so much stronger to compare texting to something that is very dangerous and simply states how crazy it is to do this while driving.
just saying!

Guest
miko1aj's picture

Simple always is the best as less is more. Great job.

miko1aj
Activity Score 3086
AssassinX's picture

Totally agree.

AssassinX
Activity Score 1329
Guest's picture

LOVE it, and we all know it is very true. but I think maybe a more dangerous situation or close call when opening back up on the last scene would really emphasize the point. Also the day to night transitions make it look like you are just cutting to a different scene and takes away from the sense that you have lost real moments of your awareness of a real road.

Guest
That guy from the office's picture

there are no day to night transitions, that's just a tunnel we went through.

That guy from t...
Activity Score 266
Copywriter at Freelance
brucirello's picture

Good idea, poor execution.

brucirello
Activity Score 180
FabraQuinteiro
That guy from the office's picture

it was for the Young Creatives competition, we had 2 days to come up with concept, film and edit...

That guy from t...
Activity Score 266
Copywriter at Freelance
Temple's picture

Listen, it's very good, albeit a bit predictable. What was the idea that took 1st place from you?

Temple
Activity Score 11341
Creative Director
That guy from the office's picture
That guy from t...
Activity Score 266
Copywriter at Freelance
miko1aj's picture

I prefer Yours.

miko1aj
Activity Score 3086
Guest's picture

I think that this is stellar. We're so spoiled from "disturbing" ads that we sniff our noses at the simple ones.

Guest
allbberrtt's picture

I was expecting a crash noise in the end, I am glad it wasn't the case. Nice job, it send the right message and it's the cruel reality. I wasn't feeling to safe when the image was fading, I don't know how texting drivers think it's ok, the risk is too great, way too great.

allbberrtt
Activity Score 3
Featured Content

Latest Collections

Advertisement