Description
In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade” social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.
This professional campaign titled 'American Grown, Spoon Test, Witness Bobby, The Rebuttal, ...' was published in United States in October, 2017. It was created for the brand: Musselman's, by ad agency: Brunner. This Film medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 6 years ago.
Credits
Advertising Agency: Brunner, Pittsburgh, USA
Executive Creative Director: Rob Schapiro
Associate Creative Directors: Kevin Corfield, Derek Julin, Maria Bowers
Strategy Director: Rose Lied
Group Account Director: Kristen Cook
Senior Account Manager: Allison Ferraro
Agency Production: Fixer Partners / New York
Agency Producers: Brad Powell, John Noble
Production / Editorial Company: Madison & Vine / Los Angeles
Directors: Docter Twins, Matt and Jason
DP: Christophe Lanzberg
Executive Producers: James Shani, Richard Robinson
Line Producer: Clint Caluory
Production Supervisor: Craig Sherwood
Editor: Jarod Shannon
