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JT2's picture

The coca-cola bear can sing ? waou !

JT2
Activity Score 56
Art Director
Tron's picture

I really like it.

Feels more like a music video than an ad.

Tron
Activity Score 174
Art Director
pneuburg's picture

Watch out for Coca Cola. I'm surprised Publicis used the Polar Bear.

pneuburg
Activity Score 251
Creative Director |

pjn

Tron's picture

screw that!

coke hasn't copyrighted Polar Bears.

Anyway, this idea is strong enuf to warrant ownership.

Tron
Activity Score 174
Art Director
pneuburg's picture

But it's lame for an agency to use the same concept in the same product category. Publicis isn't helping the Pedras brand.

pneuburg
Activity Score 251
Creative Director |

pjn

dotpaul's picture

This is what bothered me:

Polar bears = Northern hemisphere

Penguins = Southern hemisphere

dotpaul
Activity Score 2
Graphic Designer
sabrihakim's picture

I got up and got myself a Pepsi after watching this ad

sabrihakim
Activity Score 128
Photographer |

www.sabrihakim.com

loading...'s picture

FIRST THOUGHT : COCA-COLA...as 'dotpaul' said, they shouldnt have mixed both...I woulve stayed just with the penguins...

loading...
Activity Score 26
Other
Ainadaliel's picture

I thought it was a Coca Cola ad when I clicked on it...

Needless to say, Discovery Channel can do better CGI.

Ainadaliel
Activity Score 271
Copywriter
kurtberengeiger's picture

Yep. This animation was lame.

kurtberengeiger
Activity Score 7323
Copywriter
Quink's picture

i suppose this is just creative license, but still – Polar bears and Penguins never ever come together! polar bears are arctic and penguins are antarctic! sigh...

Quink
Activity Score 234
Copywriter
ad pedant's picture

plus when they started off talking about "the heat that's coming this way", i was convinced it was a global warming message. and i'm pretty sure i thought it was sponsored by coca-cola too

so for me, the brand & the message got way too lost in the middle of a whole lot of other associations that shouldn't have been all that hard to predict

ad pedant
Activity Score 58
Copywriter
whatsamatta's picture

Coke meets Happy Feet, let's have a Party. Animation 6.

whatsamatta
Activity Score 18
Art Director |

Just my humble opinion

gmint7's picture

:::J:::
watch out..
coke boss will kill you..

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

lorem_ipsum's picture

One question... is this bear singing something about "oh.. it's so hot here..." and
the penguins answer (from the other hemisphere) " well... it will never be hot here..."

Are publicis playing on the global warming effect to sell a fucking drink... this is really poor.
If you think, that your customers are so dumb, that they belive that a drink will
stop global warming... please stop this brainfuck.

lorem_ipsum
Activity Score 196
Art Director
nugas's picture

please help it's not coming inmy comp

nugas
Activity Score 8
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