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Published/Aired: 
March 2010

Description

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Agency Producer: Patricia de la Cuba
Production: Fat Free Films, Lima
Director: Vladi & Diego
Assistant Director: Nelson Aguilar, Guido Merea
Director of Photography: Atahualpa Rojas
Art Director: Sandro Angobaldo
Executive Producer: Alejandro Noriega
Production Supervisor: Julieta Kropivka, Eduardo Guerra
Field Production: PorDos Producciones, Lima
Editor: Micky De La Barra
Post Production: Che Revolution Post, Buenos Aires
Post Producer: Julián Rearte
Audio: Noize, Lima
Music: Pelo Madueño
Voiceover: Pelo Madueño
Account Director: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
Client Approval: Luis Eduardo Garván, Fiorella Espejo, Ricardo Hjares
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Highest Rated

satrianee's picture

it bring tears to my eyes...

satrianee
Activity Score 3748
potonshow's picture

muy chévere en todo sentido. el único punto para criticar es que la locución tiene un tufo a la de benditos de quilmes.

potonshow
Activity Score 17
Copywriter
Farragut's picture

Picón.

Farragut
Activity Score 236
General Manager
diegtf's picture

muy bueno...

diegtf
Activity Score 34
Creative Director
Blue Koala's picture

Lovely Art Direction, Powerful Copy.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

qwerty.key's picture

wow. great editing

qwerty.key
Activity Score 18
alexander_bickov's picture

Love this ad, amazing idea

alexander_bickov
Activity Score 3279
Hiperion's picture

Un poco cursi, la verdad..pero creo que es más por la locución (que es terrible) que por el copy...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
tirthomitro's picture

great copy

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

michelangelo's picture

excellent, great direction, execution and editing

michelangelo
Activity Score 660
R U serious's picture

Yes, yes, yes...

You're going to Hollywood!

lol

R U serious
Activity Score 418

Say my name, say my name...

ShaniG's picture

Wow! Simply amazing! Bravo!
Grand Prix!

ShaniG
Activity Score 17214
Creative Director
pez's picture

Great, really great Perú! Congrats!!! Love art direction, copy and idea... Don't really like the locution (i'm spanish native speaker and is the only thing I dislike)... Except for that, congrats again!

pez
Activity Score 1804
Creative Director
lamoscacojonera's picture

La locución es simplemente perfecta para los oídos de los peruanos a quienes va a dirigida y a quienes les debe gustar o no. La hizo Pelo Madueño (conocido rockero peruano ) de acuerdo a los créditos. Extraordinario spot.

lamoscacojonera
Activity Score 296
Patata Casada's picture

Es verdad, a los españoles nos suena raro, pero para los peruanos suena fantástico. Y la verdad, tampoco suena tan cursi, a mi me ha gustado muchísimo. :)

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
jeff.emmanuel's picture

one of the best ad i seen in a while
kickass wrk guys!
nice music and vo...
cheers for the metals!

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

lamoscacojonera's picture

Le pongo 10.

lamoscacojonera
Activity Score 296
michdec's picture

Beautiful!

michdec
Activity Score 440
miko1aj's picture

It eventually would be great except this terrible music which turns it into pathos instead of something clever. Besides this that's perfectly wrought and I bow my head before the team.

miko1aj
Activity Score 3086
pinchard's picture

Hmmmm... that's totally debatable. Just because you are a cold skeptical European or Anglo-Saxon avoiding your pathos, it doesn't mean that half the world have to be.

pinchard
Activity Score 2
miko1aj's picture

Yes, it doesn't. I only present my opinion. Not of the whole world. Stay well.

miko1aj
Activity Score 3086
Madeinmelmac's picture

buen trabajo!

Madeinmelmac
Activity Score 116
Copywriter
Naddeo's picture

Felicitaciones Flávio, Tin, Luis Eduardo, Fat Free y equipos.
Abrz!

Naddeo
Activity Score 71
Art Director
Enzogol's picture

Es lo mejor que ví en Sudamérica en mucho tiempo.
Bravo Perú! La locución y la música, y todo... mil puntos!!

Enzogol
Activity Score 12
Producer/Director at SDP Productions
gonndo's picture

Hats Down to each one of you, guys!!!!!!!!!!!

I saw it on Adlatina first, and it was amazing, fantastic, fantastic work. Congratulations to you all...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gmint7's picture

i don't get really get the poem (or writing)

but it feels really passionate.

art direction is creative too. good jab peru people : D

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

GX's picture

Excelente

GX
Activity Score 144
Creative Director
rehpani's picture

DEMASIADO BACÁN =)

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Brain-Art's picture

Un poco largo pero muy bueno sin duda.. Felicitaciones

Brain-Art
Activity Score 1101
Graphic Designer
satrianee's picture

it bring tears to my eyes...

satrianee
Activity Score 3748
CrackerJackFlash's picture

all of the above.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

kalpesh78's picture

beautiful

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Nclbs's picture
Nclbs
Activity Score 14
Creative Director at Laika comunicadores
lamoscacojonera's picture

Es obvio que no hay tal copia, la idea es totalmente distinta, Nicolás Miranda.
EL recurso de calzar imágenes es viejísimo y no fue inventado tampoco por el video de youtube que pones.
Pero viendo tu trabajo en http://www.laikaonline.com se entiende la envidia.

lamoscacojonera
Activity Score 296
Nclbs's picture

no creo que haya envidia en mi comentario, solo muestro lo que vi después de ver el comercial, que por cierto me pareció excelente antes de ver esta referencia. además es un comentario como cualquier otro y no posteo links atacando a nadie ni menos me burlo de los demás. es mi simple opinión.
lamento haberte herido Laura.

Nclbs
Activity Score 14
Creative Director at Laika comunicadores
lamoscacojonera's picture

Nicolás, el spot es excelente antes y después de tu "referencia", pero después de ver tu chamba entiendo que pienses así... nada personal.

lamoscacojonera
Activity Score 296
brandingworthspreading's picture

Muy bello. El poema esta muy lindo y emotivo.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

kagzmainah's picture

BRILLIANT!!!

kagzmainah
Activity Score 631
Graphic Designer
lalosassone's picture

De hecho que "benditos de quilmes" sirvio de referencia pero no le quitaria merito... la emocion que genera da por pagado el spot.
Por otro lado, la edicion es muy buena, los insight bien elegidos (el pescador, el camion, el colegial y la surfista los mejores)

lalosassone
Activity Score 3
Graphic Designer
Enzogol's picture

En Sudamérica le tenemos tanto miedo a las referencias!!!
El video japonés es fantástico, y haya sido o no la referencia, el comercial de Perú es excelente.
O vamos a decir que "Diablo" de Agulla & Baccetti para Renault Clio es una copia de "El Abogado del Diablo"?

Enzogol
Activity Score 12
Producer/Director at SDP Productions
jinpa's picture

wow~!!!!

jinpa
Activity Score 21
advertising |

reality

mas.minhthu's picture

Brilliant ad. Very meaningful. Also the voice that leads me to the emotion, great voice.

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

raavigeorgian's picture

b r i l l i a n t...

raavigeorgian
Activity Score 2444
Art Director at New Delhi
kurtberengeiger's picture

Very impressive. Congrats to the team.

kurtberengeiger
Activity Score 7323
Copywriter
Riander's picture

Its Gr8, i m peruvian but i dont think that it could win Grand Prix...May gold cannes. The problem is the commercial is too much Peruvian!!!

Riander
Activity Score 318
Peruvian Institute of Advertising
dievill's picture

Muy bueno hermanos peruanos!!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

NmadrigalH's picture

Me encanta y lo del estilo de locución no me parece un comentario relevante. Me parece súper emotivo y bien logrado. Bien!!!!

NmadrigalH
Activity Score 4
smartbox's picture

Really emotional!!!

smartbox
Activity Score 177
AMOXITO's picture

I rarely post comments here, this ad really touched me. Kuddos for the creative team.

AMOXITO
Activity Score 12
Graphic Designer
tanvir hassan's picture

Awesome.....hats off to the art director..............deserve canns lion...........

tanvir hassan
Activity Score 36
Art Director at asiatic MCL
mujerendiagonal's picture

me gusta la direccion de arte pero la locución fatal!
Me recuerda a un pastor Cristiano en plena predicación o algo asi.

mujerendiagonal
Activity Score 84
Art Director
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