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Agency Network: 
Published/Aired: 
March 2009

Description

Film advertisement created by BBDO, United Arab Emirates for Mountain Dew, within the category: Non-Alcoholic Drinks.

Advertising Agency: Impact BBDO Dubai, UAE
Creative Directors: Mark Daniel Held, Grant McGrath
Agency Producer: Azza Aboual Magd
Production Company: Bandito Brothers
Director: McCoy/Waugh
DP: Kevin Ward
EP(s): Jeff Rohrer
Producer: Peter Trucco
Editorial: Bandito Brothers Post
Editor: Scott Waugh
Telecine: Bandito Brothers Post
Colorist: Andrew Huebscher
Post / Effects: The Syndicate/Bandito Brothers Post
VFX / Combustion Artist(s): Brett Novak
EP(s): Jonathan Stone/Jacob Rosenberg
Music: Nathan Furst
Sound Design / Audio Post: Smart Post Sound
Shoot Location: Inyokern Airport, Inyokern, CA
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Highest Rated

Guest's picture

Don't know which is worse, the execution or the idea.

Guest
Mandark's picture

why did they go in the same direction as the plane and not the opposite? the blast from the engines whould have propelled them forward not back... would have made them a bit smarter...in their stupid idea...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest's picture

this was done in a horrible film called "pushing tin". fail.

Guest
alexander_bickov's picture

Serfing bomb series

alexander_bickov
Activity Score 3279
Guest's picture

Old stuff guys, old thinking, old strategy. How Dubai.

Guest
Guest's picture

Don't know which is worse, the execution or the idea.

Guest
Guest's picture

Agree with above comments. I am almost ashamed to admit it, but I do like that punny line 'Dew not attempt this at home'.

Guest
kurtberengeiger's picture

Yep, the line was unfortunately the only redeeming quality. And a tiny quality at that. :(

kurtberengeiger
Activity Score 7323
Copywriter
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