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Agency Network: 
Published/Aired: 
June 2009

Description

Production Company: radical.media / Santa Monica / CA

Film advertisement created by BBDO, United States for Mountain Dew, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO NY, New York, USA
EVP, Executive Creative Director: Mike Smith
Copywriter, Associate Creative Director: Adam Reeves
AD: Marcel Yunes
VP / EP: Amy Werthheimer
SVP, Account Director: Tara DeVeaux
Associate: Yoonie Park
Visual Effects Production: Zoic Studios
EP: Steve Schofield
CD: Chris Jones
CD / VFX Sup: Leslie Ekker
Producer: Maya Sanchez
Coordinator: Adam Reeb
CG Supervisor: Andy Wilkoff
Animator: Chris Strauss
Animator: Laura Barbera
Rigging: John Riggs
Rigging: Scott Rosekrans
Hair Dynamics: Sal Massimini
Hair Dynamics: Kevin Quattro
Model Clean Up: Kris Kelly
Tracking: Steve McLafferty
Flame: Steve Meyer
Compositor: Chris Irving
Compositor: Jason Zimmerman
Compositor: Zach Zaubi
Rotoscoping: Tyler Nathan
Engineering Support: Dmitri Gueer
Engineering Support: An Dang
Engineering Support: Aaron Llorens
Engineering Support: Saker Klippsten
Editorial Company: Rock Paper Scissors / Santa Monica / CA
Editor: Kirk Baxter
Producer: Mike Goble
Assistant Editor: Anton Capaldo-Smith
Director: Tarsem Singh
EP: Frank Scherma
EP: Tommy Turtle
Production Supervisor: Susan Loncto Sullivan
Head of Production: Cathy Dunn
Assistant Director: Rick Lange
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Guest's picture

very nice....

Guest
shahid.h's picture

felt nothing, its so lame as an idea

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
alexander_bickov's picture

Monster idea for kids not for kids

alexander_bickov
Activity Score 3279
Guest's picture

Its has already been done for Nikon (i guess) camera.

Guest
miko1aj's picture

This enlightened me how shallow and stupid society will be since it's youth may admire such primitive communication to them.

miko1aj
Activity Score 3086
shahidali's picture

very well said.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Chopper's picture

Why did one girl become a monster-man?

Chopper
Activity Score 1015
johnston's picture

Holy crap! That was awesome.

johnston
Activity Score 144
Copywriter
bad astronaut's picture

It's for the game World of Warcraft. Maybe some of you should do some basic research and figure out who the intended market is.

bad astronaut
Activity Score 544
jamesrothenburg's picture

Yup, knew it was for WoW. Yup, it's still lame.

jamesrothenburg
Activity Score 554
Art Director
HappyHour's picture

yea, i think that actually makes it more lame

HappyHour
Activity Score 2381
Guest's picture

lame because you're not into WoW...

Guest
tirthomitro's picture

bull'fucking'shite!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture

Please don't swear! Thank you!

ivan
Creative Director at Ads of the World
Guest's picture

Would've expectecd a little better from Tarsem.

Real world Warcraft scenario kinda bindun for Coke China a few years ago.

I like the thought though. Game Fuel.

Guest
Guest's picture

missed out some names in the credits.

this blows btw

Guest
thefakehuman's picture

could have been sooo much better...

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

DARE TO CHEATONYOURGENCY (dot) COM

Guest
Guest's picture

Very nice for the market.

Guest
Guest's picture

cliché: WoW players are fat teenagers who play 2477 and consume vast amouts of junkfood.
TVC: let's support the cliché! Oh Oh let's do some CG effects aswell its a PC Game afterall!!!

Guest
Guest's picture

someone is on crack.

Guest
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