More Real

November 2007
Advertising Agency: TwoXFour, Chicago
Agency Producer: Kent Kwiatt
Creative & Art Director / President: David Stevenson
Creative Director / Copywriter: Daniel Consiglio
Account Executive: Jessica Pohren
Production Co: Psyop, New York
Director: Laurent Barthelemy
Creative Director: Marco Spier
US Producer: Kim Wildenburg
US Exec Producer: Justin Booth Clibborn
Designers: Tanya Weiss & Kim Dulaney
Spanish Prod. Co: Boolab, Barcelona
Spanish Exec Producers: Lucas Elliot & Coke Ferreiro
Art Director / Post Prod. Director: Nico Casavecchia
Production Designer: Pancho Chamorro
Production Manager: Lucia Grau
Assistant Director: Gerard Verdaguer
DP: Marcos Pasqui
Music: Human, New York

Comments (7)

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andrej dwin's picture
andrej dwin
Activity Score 937

simple and powerful. I like it.
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

Kilkenny's picture
Activity Score 360

Clear, but not earth-shattering.

jian's picture
Activity Score 45

Simple. It reminds me of the UPS commercials. Those were good. I just don't like how the narrator said 'I don't know.'

pixelbomb1's picture
Activity Score 2385

who takes real time videos? other people's in dash camera? where are the camera located. what if it is raining, snow storm how does it work? doesn't show much of the product. would have been cool at the end to show how it really looks like in screen...mmmm

the navigon logo looks similar to the international trucks logo.

Arnold Santillan

aszzzz's picture
Activity Score 2

AWSOME!! Love it!
By the way that is what the screen looks like. It is an actual screen shot at the end of the spot.

pixelbomb1's picture
Activity Score 2385

no it's not real. it's illustrations. real to means real pictures like that picture of the guy in the that's real not illustrations. they don't even know what is real real even the v.o. said it he does not know.

Arnold Santillan

supersupergirl's picture
Activity Score 294

i love the way the narrartor says "i don't know" real and refreshing. kudos!