Agency Network: 
May 2010

Film advertisment created by John St, Canada for Moosehead, within the category: Alcoholic Drinks.

Advertising Agency: John St, Toronto, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Associate CD / Copywriter: Chris Hirsch
Associate CD / Art Director: Nellie Kim
Agency Executive Producer: Michelle Orlando
Account Service: Ian Brooks, Mark Graham, Andrew Godfrey
Director: Ric Cantor
Production Company: Circle Productions
Production Company Executive Producer: Michel Korchinsky
Line Producer: Geoff McLean
Editor: Griff Henderson (Poster Boy)
Audio House: Vapor
Web Production: One Method
Interactive Producer: Carrie Weston

Comments (5)

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Alusta's picture
Activity Score 52

Great campaign.

Hibon's picture
Activity Score 3734

If in France we could use people on our alcoholic drinks ads ... this would be a fake campaign.

Simple ideas are the best !

capywriter's picture
Activity Score 5509

pretty good, more fun than the other one

Viranica's picture
Activity Score 230

i like this version instead of the other two

Guest's picture

Okay. But it's reminiscent of the multiple award-winning "Seek out" campaign that Fallon did for Timberland a number of years back. It featured killer headlines like "Inside, play is a button", "Frustrations grow best in artificial light" and (in reference to an Exit Sign) "This is not a sign. It is a calling."