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Mavericks of Chance

Agency Network: 
Published/Aired: 
May 2011

Description

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign.

Film advertisement created by Halo, South Africa for Montecasino, within the category: Gaming.

Advertising Agency: Halo Advertising, Johannesburg, South Africa
Creative Director: Dean Oelschig
Art Director: Greg Harrison
Copywriters: Michael Oelschig, Clayton Bond
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Highest Rated

kleenex's picture

nice ad.

kleenex
Activity Score 51126
Web Designer/Developer
Prof's picture

Nice writing boys.

Reminds me of the Dylan Thomas style voice-over by Richard Burton, for the VW spot by BBH.

Prof
Activity Score 1449
Copywriter |

Quite really.

Temple's picture

Prof, exactly, same thought. Actually, I can't recall a casino ad that absolves the industry that much, with such a great combination of copy + imagery. One for the books.

Temple
Activity Score 11341
Creative Director
morse's picture

I agree, great copywriting.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackFlash's picture

whoa

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

kleenex's picture

nice ad.

kleenex
Activity Score 51126
Web Designer/Developer
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