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Mavericks of Chance

Agency Network: 
Published/Aired: 
May 2011

Montecasino, Mavericks of Chance TV ad.

Description: 

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign.

Film advertisment created by Halo, South Africa for Montecasino, within the category: Gaming.

Advertising Agency: Halo Advertising, Johannesburg, South Africa
Creative Director: Dean Oelschig
Art Director: Greg Harrison
Copywriters: Michael Oelschig, Clayton Bond

Comments (5)

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Highest Rated

kleenex's picture
kleenex
Activity Score 50174

nice ad.

Prof's picture
Prof
Activity Score 1449

Nice writing boys.

Reminds me of the Dylan Thomas style voice-over by Richard Burton, for the VW spot by BBH.

Quite really.

Temple's picture
Temple
Activity Score 11337

Prof, exactly, same thought. Actually, I can't recall a casino ad that absolves the industry that much, with such a great combination of copy + imagery. One for the books.

morse's picture
morse
Activity Score 18024

I agree, great copywriting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

whoa

kleenex's picture
kleenex
Activity Score 50174

nice ad.

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