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Laundry

Campaign
Agency Network: 
Published/Aired: 
October 2014

Description

Production Company: MJZ

Telecine: CO3

Film advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Creative Director: Anne Marie Hite
Associate Creative Director: Amy Elkin
Planning Director: Mike Kelly
Account Director: Carey Ely
Account Executives: Katherine Dorey, Chloe Bos
Executive Broadcast Producer: Christina Cairo
Agency Associate Producer: Liza Miller
Agency Junior Producer: Maggie Shifflet
Project Manager: Lassiter Stone
Director: Carl Erik Rinsch
Head of Production: Kate Leahy
Editorial Company: Cut & Run
Editor: Frank Effron
Executive Producer: Carr Shilling
Editorial Producer: Remy Foxx
Colorist: Stefan Sonnenfeld, Damien Van Der
Animation & VFX: Home VFX / Trizz
Design & Animation: Oriol Puig
Flame Artist: Albert Garcia
Executive Producer: Chris Fieldhouse /Home VFX
Executive Producer: Chris Vulpi / Trizz
Music: Stimmung
Audio Post Company: Rainmaker
Engineer / Mixer: Jeff McManus
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Highest Rated

kleenex's picture

Short form ads look nice.

kleenex
Activity Score 51787
Web Designer/Developer
halaby87's picture

Cute

halaby87
Activity Score 10264
AlexK's picture

Not my cup of tea, but it was effective. I usually prefer ads that use humor as a form of entertainment, but this one worked because it reflected my everyday wishes for the laundry to sort itself. Its an effective ad because as I was watching I said to myself “I wish my laundry would do that” and bam, the narrator read my mind and nearly said what I was thinking. I believe this makes for a good narrative because I relate to this and that adds credibility to the pitch later on in the advert. Personally I didn't like the digital effects in the commercial though; it looks (relatively) cheap and did not fool my eye. Using a practical effect would have been more impressive and, I think, alluded well to the faucet and it’s mechanical workings. Those are my opinions though, keep up the good work.

AlexK
damnson's picture

Looks good, but nothing special.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

migelle's picture

Nice and simple

migelle
Activity Score 594
Creative Director |

sempre fidelis

kleenex's picture

Short form ads look nice.

kleenex
Activity Score 51787
Web Designer/Developer
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