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Legacy

Agency Network: 
Published/Aired: 
September 2014

Derek Jeter "Legacy" 2014 MLB Commercial

Description: 

Film advertisment created by BBDO, United States for MLB, within the category: Recreation, Leisure.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Director: Toygar Bazarkaya
Creative Director: Dominick Baccollo
Associate Creative Directors / Copywriters: Daniel Veltri, Alessandro Fruscella
Group Executive Producer: Julian Katz
Producer: Cordelia Kipp
Senior Account Director: Bob Estrada
Production Company: Greenpoint Pictures
Director: Hudson Dusters
Director of Photography: Andrew Wheeler
Editing House: Rock Paper Scissors
Editor: Dan de Winter
Colorist: Fergus McCall / The Mill
Music: JSM

Comments (3)

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Tommy Gun's picture
Tommy Gun
Activity Score 126

not really emotional.

kleenex's picture
kleenex
Activity Score 50620

not that special.

tylerrichars's picture
tylerrichars
Activity Score 18

I absolutely love this commercial. With Derek Jeter retiring from a Hall of Fame career with the New York Yankees it is a sad time in baseball. This commercial shows an impact that Derek Jeter has had on many aspiring baseball players. From Derek Jeter’s amazing plays, kindness, attitude, and smile he has shaped the game of baseball in a better way. This commercial shows how many young and professional baseball players have shaped their game just like him. These kids batting stances are just like Jeter’s. The way the rub their foot in the dirt is just like Jeter. The way they touch their helmet is just like Jeter. The way they try to make a play or throw is just like Jeter. The way they swing the bat or run the bases is just like Jeter. Their whole game is shaped around Derek Jeter. A true great of the game and a true role model to many young kids, player like this don’t come around very often. Also, with the commercial showing one of Major League Baseball’s best young players, Mike Trout, getting ready to bat just like Jeter it really explains the impact he has had in the sport. I have never liked the Yankees but I have always loved and respected Derek Jeter. This commercial ends in a perfect way by saying “a model of greatness” while fans chant his name. He truly is a model of greatness and truly is a great role model. Thank you for all you have done for the sport of baseball and for inspiring many young kids Mr. Jeter, you’re a true hero!

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