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Son

Campaign
Agency Network: 
Published/Aired: 
August 2012

Also From This Campaign 2

Description

Film advertisement created by dim&canzian, Brazil for Mix Brasil, within the category: Public Interest, NGO.

Advertising Agency: dim&canzian, São Paulo, Brazil
Chief Creative Officer / Creative Director: Michele Dim D'Ippolito
Chief Media Officer: Marcio Canzian
Art Directors: Michele Dim D'Ippolito, Thiago Martinhão
Copywriters: Michele Dim D'Ippolito, Paulo Marcussi
Head of Planning: Samantha Barbieri
Planning Assistant: Sergio Ávila
Project Coordination: Barbara Marques
Account Executive: Cristiane Bender
Account Supervisor: Marina Pardo
Midia Supervisor: Mauricio Belchior
Photograph Director: Ted Carioba
Filme Direction: Paula Goldman
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andylefty's picture

I suppose it's quite nice for the cause.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
certaintly's picture

i really just cant get past the awful voice/acting

certaintly
Activity Score 3994
sacrilegend's picture

Hahaha, same here. Good lord, were these volunteer actors?

To the agency's credit, I do like the concept. The execution's just a bit flat.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

For some reason I am not feeling these ads. I guess they work for the niche target group though.

kleenex
Activity Score 51126
Web Designer/Developer
CommandZ's picture

Not only is the VO terrible but it sounds terrible, like it was recorded in someone's kitchen.

CommandZ
Activity Score 2498
Creative Director
Camel Toe's picture

I prefer the Old Man version. But this is so nice too. Kids can see further. And the little boy doesn't care if his mother is lesbian or not. Actually he see a lot of advantage of having 2 mums

Camel Toe
Activity Score 129
Creative Director at dim&canzian
ddm's picture

I love the concept and the execution. Congrats

ddm
Activity Score 99
sambarbieri's picture

this is the new reality. congratulations!

sambarbieri
Activity Score 3
Planner
rodrigo machado costa neves's picture

Great Ads. that show that a new generation has been began.

rodrigo machado...
Activity Score 4
Art Director
Dinoco's picture

wow! Nice idea friends. This is what i'm talking about. Ideas that pass trough the same. Really nice work. hope to read more about this campaign.

Dinoco
Activity Score 69
Creative Director at Creative Director
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