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Father

Campaign
Agency Network: 
Published/Aired: 
August 2012

Also From This Campaign 2

Description

Film advertisement created by dim&canzian, Brazil for Mix Brasil, within the category: Public Interest, NGO.

Advertising Agency: dim&canzian, São Paulo, Brazil
Chief Creative Officer / Creative Director: Michele Dim D'Ippolito
Chief Media Officer: Marcio Canzian
Art Directors: Michele Dim D'Ippolito, Thiago Martinhão
Copywriters: Michele Dim D'Ippolito, Paulo Marcussi
Head of Planning: Samantha Barbieri
Planning Assistant: Sergio Ávila
Project Coordination: Barbara Marques
Account Executive: Cristiane Bender
Account Supervisor: Marina Pardo
Midia Supervisor: Mauricio Belchior
Photograph Director: Ted Carioba
Filme Direction: Paula Goldman
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andylefty's picture

A doctor? What a disappointment. Okay I'm not such a fan of this one. It's okay I suppose but the tone is slightly off.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
certaintly's picture

hate the voice, dislike the copy

certaintly
Activity Score 3994
sacrilegend's picture

Lovely sentiment, but the v/o is painful, and that last line is abysmal.

sacrilegend
Activity Score 3394
Copywriter
Camel Toe's picture

Such a nice concept. A very tradicional man whom cares more with who will take over the family business that which is his son's sexual orientation. That show that a new generation has been started. A generation that cares only with is really important, a generation that is more has their concepts evolved, that don't have prejudices and see further

Camel Toe
Activity Score 129
Creative Director at dim&canzian
ddm's picture

This is the best one. There is a big surprise when the concept is shown. The acting is perfect, he could hold the mysterious about the idea till the end.

ddm
Activity Score 99
rodrigo machado costa neves's picture

Great ideia, long time no see.

rodrigo machado...
Activity Score 4
Art Director
Dinoco's picture

Great copy, great idea, really nice work guys.

Dinoco
Activity Score 69
Creative Director at Creative Director
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