Agency Network: 
December 2009

Mitsubishi: Invisible


EP: Robert ParkePost/Effects: The Mill

Film advertisment created by BBDO, Canada for Mitsubishi, within the category: Automotive.

Advertising Agency: BBDO Toronto/Proximity Canada
Art Director: Jaimes Zentil
Copywriter: Craig Mcintosh
Creative Directors: Carlos Moreno, Peter Ignazi
Producer: Dena Thompson
Prod Company: Smuggler
Director: Fillip Engstrom
DP: Linus Sandgren
EP(s): Eva Preger, Jeffrey McDougal
Editorial: General Editorial
Editor: Noah Herzog
Producer: Camila DeBiaggi
Shoot Supervisor / Lead 3D Artist: Yann Mabile
Flame Artist(s): Naomi Anderlini, Alex Lovejoy
Flame Assistant: Albert Cook
Combustion / Flame Assistant(s): Albert Cook, Melissa Graff, Anu Nagaraj
3D Artist(s): Alexander Horton, Jasmine Katatikarn, Jeffrey Dates, Bill Dorais, Andres Eguiguren, Christopher Bott, Michael Panov, Andrew Proctor, Robert Petrie, Emily Meger, Alek Vacura
Colorist: Jamie Wilkinson
Sound Design / Audio Post: Pirate, NY
Sound Designer(s): Dave Rivera, Gary Tole
Mixer: Gary Tole
Creative Director: Tag Gross
Executive Producer: Bob Montero
Music: M.A.G.I.C. by `The Sound of Arrows’
Shoot Location: Los Angeles

Comments (15)

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morse's picture
Activity Score 18024

So, I'm a nothing unless I drive a Mitsu?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bad astronaut's picture
bad astronaut
Activity Score 544

it's more like, you'll stick out when you drive a mitsu. The tag line at the end brings it all together.

kylestebbins's picture
Activity Score 77

beautiful fx and execution, bland concept

alexander_bickov's picture
Activity Score 3279

Lovely execution

satrianee's picture
Activity Score 3748

How lovely...

jackmancer2017's picture
Activity Score 6992

I don't think Mitshibushi is a brand to make such a commercial. Would fit Smart better for example.

szkwadrat's picture
Activity Score 210

Great execution but as I understand I'm totally nothing unless I drive a Mitsu? Bad message!'s picture
Activity Score 134

Great ad cool execution

CrackerJackFlash's picture
Activity Score 19601


Leafs fan's picture
Leafs fan
Activity Score 26

one problem. the product doesn't deliver on the promise. it's just another bland SUV/mummyvan piece of shit. It doesn't stand out. Period.

diogorspd's picture
Activity Score 52
silvi's picture
Activity Score 4172

Just good execution. Weak concept.

WillyLatasa's picture
Activity Score 616

Great execution!

"Bright ideas bring better results"

Migzter13's picture
Activity Score 973

The concept kinda loses me. But don't get me wrong, I love the way Mitsubishi does their cars.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

x.carryl's picture
Activity Score 2

Visually, It delivers. Only problem is that it doesn't best set with the Mitsu brand. It did get me interested in the outlander though.