Agency Network: 
May 2013

Film advertisment created by Taxi, Canada for Mio, within the category: Non-Alcoholic Drinks.

Advertising Agency: Taxi, Canada
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Associate Creative Director / Copywriter: Mike Blackmore
Senior Art Director / Copywriter: Mike Lee
Copywriter: Mike Shuman
Digital Strategist: Zach Klein
Group Account Director: Daniel Shearer
Account Manager: Zak Usher
VP, Integrated Production: Cynthia Heyd
Post Production Manager: Athena Kouverianos
Agency Producer: Ben Sharpe
Production Company: Steam Films
Director: Benji Weinstein
Cinematographer: Tico Poulakakis
Production Designer: Michael Walker
Wardrobe Stylist: Sheri Warner
Hair, Make Up, Wigs: Helene MacKenzie
Behind the Scenes: Max Sherman
Casting Director: Andrew Hayes (Powerhouse Casting)
Production Manager: Rob Jacklin
Line Producer: Andrew Graham
Broadcast, Development & Digital+: Tasha Litt
Executive Producer: Krista Marshall / Jenn Sykes
Editorial Company: Posterboy Edit
TV Editor: Griff Henderson
Assistant Editor / Content Editor: Danica Pardo
Behind the Scenes Editor: James Arthurs
Executive Producer: Michelle Lee/Amanda Field
Colour Facility: Alter Ego
Colourist: Wade Odlum
Executive Producer: Greg Edgar
Post Production: The Vanity
VFX Supervisor: Sean Cochrane
VFX Artist: Naveen Srivastava
Flame Assistant: Michael Medeiros
Lead CG Artist: Josh Clifton
Executive Producer: Stephanie Pennington
Audio House: Eggplant Collective
Producer: Adam Damelin
Engineer: Nathan Handy
Executive Producer: Nicola Treadgold
Music Licensing: Girth Music
Director of Licensing: Danielle Lindy
Track: "Eye of the Tiger" by Survivor

Comments (6)

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Highest Rated

Mikke's picture
Activity Score 168

this is awesome

iwannatalktosamson's picture
Activity Score 701

Great stuff. The hidden videos were even better.

MadManNYC's picture
Activity Score 109

"Hidden videos". A brilliant (but cheap) ploy to get people to watch the exact same commercial 2 or 3 times...just to increase the views.

kleenex's picture
Activity Score 50610

ha aha.

RichardCl's picture
Activity Score 121

I like the interaction in the first 10 seconds.

I'd've preferred the whole thing simpler. So the focus is on the characters and their interaction...

...but that might not've hit the right note for the product.

So I'll shut up.

certaintly's picture
Activity Score 3994

i was about to post this exact thing!

it was hilarious at the start.. then it got to be too much.


"are you an athlete or something"

"i got a sunday routine"

then bleh

Mikke's picture
Activity Score 168

this is awesome