William & Kate - Guerilla Wedding

Agency Network: 
April 2011

William & Kate - Guerilla Wedding


A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever.

Film advertisment created by FCB, Switzerland for Mini, within the category: Automotive.

Yes, I will. MINI Forever.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti

Comments (12)

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Prof's picture
Activity Score 1449

omg no...

Quite really.

atb2005's picture
Activity Score 13557

This might have worked if they had cast the actors from T Mobile's wedding spoof. The guy in that spot did look like William..

JeffP's picture
Activity Score 810

I'm glad 79 seconds don't last forever

AKesseli's picture
Activity Score 210

c'mon mini. You really think that was cool? That ad is why no one in the States buys them.

Captain Future's picture
Captain Future
Activity Score 14

So British and so Mini. :-)

teacup's picture
Activity Score 3

Great that MINI engaged with people in the streets for this occasion. It's obviously not an ad, but what a good "guerilla" action!
and it worked, people seemed to have fun :D

FixFoxy's picture
Activity Score 3

nice guerilla and great fun for mini fans...

outernational's picture
Activity Score 3

Nice way to reach to people and create the connection between the brand and consumers ;)

TinuG's picture
Activity Score 6

Saw the action live in Zurich. It's been big fun watching people cheering and taking pictures. Interaction with consumers is all that counts!

kleenex's picture
Activity Score 50118

not really digging it.

Glut's picture
Activity Score 3935


Beamen's picture
Activity Score 225

Idea is funny but the actors are so away from reality! :o