Tie Breaking

Agency Network: 
January 2011

Miller Light: Tie Breaking

Film advertisment created by Lopez Negrete, United States for Miller Light, within the category: Alcoholic Drinks.

Advertising Agency: Lopez Negrete, USA
Chief Creative Officer: Alex López Negrete
V.P. Creative Director: Javier González-Herba
Creative Director: Federico Traeger
Associate Creative Director: Fernando Gomez
Director of Broadcast Production: Marlo Baker
Sr. Broadcast Producer: Robert Feliciano
Production Co: Milagro Films
Executive Producer: Sergio Nicolau, Lissy Castillo
Directors: Felipe y Pancho
Director of Photography: Christian Cotet

Comments (13)

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pitted prunes's picture
pitted prunes
Activity Score 216

NOOOO....... so cheesy..... goosebumps at the end. how did this get even 4 stars? hot model??

H.Works's picture
Activity Score 100

No way.

miko1aj's picture
Activity Score 3086

Hehe. perfect picture of how cliche ad can be. I would blame mainly marketing dep at this case. It looks like they trying to convince people to their product with the brutal manner. This is typical reasoning based on idea that we should magnify the value of product and people immediately will gonna love it. Naaaaah. It's not that easy, not that easy.

morse's picture
Activity Score 18024

Lame ad. As miko1aj said. It's such a cliche.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
Activity Score 3935


CommandZ's picture
Activity Score 2498

For a category that is wide open with creative opportunities, this was a first idea let's call it a day weak sauce fail.

kleenex's picture
Activity Score 50502

The other guy can have the beer, I will just take the model instead.

welsh523's picture
Activity Score 150

This ad was weak to say the least. It gets two pencils for the model. It had potential but just came out incredibly cheesy and lame.

aRianna_.'s picture
Activity Score 281

hahahahaha it's like the creative team sat down and said: "lets make the lamest beer add in history of beer."

jcaraballo's picture
Activity Score 4

WOW, I don't know how to say first idea + super extra very seen before ... DON'T, PLEASE!!!

Poach's picture
Activity Score 4

What the heck is this?

Poach's picture
Activity Score 4

The most wasted 30 seconds in my entire life!! Terrible idea, bad acting, cheesy to the max! The CD would do better in some other field.

guyriordan's picture
Activity Score 20

I will rather have the beer than the model. Why? The gal's not that visually stimulating. When I will have the beer, then she will be.