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Child of the ‘90s

Agency Network: 
Published/Aired: 
January 2013

Description

You grew up. So did we. Reconnect with the new Internet Explorer.

Film advertisement created by Column Five, United States for Microsoft, within the category: Electronics, Technology.

Advertising Agency: Column Five, Newport Beach, CA, USA
Creative Director: Ross Crooks
Director: Nick Miede
Art Director: Luis Liwag
Producers: Ross Crooks, Nick Miede, Jeremy Fetters, Melody Mackeand, Chase Ogden
Copywriters: Ross Crooks, Nick Miede, Katy French, Jake Kilroy
Production Company: L’Eloi
Producer: Eloi Beauchamp
On-Set Director: Greg Barth
Director of Photography: Simon Duhamel
Editor: Augie Arredondo
3D Motion Design: Ryan Rumbolt
2D Motion Design: Marco Bagni
Music Composer: Marmoset
Voice Over: John Kubin
Colorist: Bob Curreri
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morse's picture

Nice and emotional.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

brandlover's picture

touched me absolutely! will I give another chance to IE? not sure. there are so many nice browsers out, right?

brandlover
Activity Score 175
Copywriter
eins-eins-null's picture

weak promise ("we are the oldest" - so what?), but a fabulous video. heartwarming. really good job.

eins-eins-null
Activity Score 896
Copywriter
emiliete's picture

Done!

http://www.youtube.com/watch?v=m8nuKYl6cls

Congrats to the composer, the music is awesome!!!!!!!

emiliete
Activity Score 646
Copywriter at WMcCann
OkGo's picture

awesome, loved it

OkGo
Activity Score 66
CACAHD's picture

Not fresh as ad, but well done and it reminds me good memories

CACAHD
Activity Score 2188
Art Director
Spanky's picture

Interesting parallel. They're basically saying, "remember when we were cool?" When in reality, they only thought they were cool. And when you think back to it now, you realize how uncool you actually were.

Spanky
Activity Score 4899
Other
kleenex's picture

Loved it.

kleenex
Activity Score 51110
Web Designer/Developer
alausa's picture

Lovely spot.

alausa
Activity Score 1420
Creative Director at Noah's Ark
rrgoto8's picture

Unfittingly nice ad for a terrible product... But loved the spot nonetheless!

rrgoto8
Activity Score 175
kruswords's picture

POGS! i almost shed a tear at oregon trail.

kruswords
Activity Score 6
Copywriter at aisf
ortizon's picture

Finally, the nostalgia for who was a kid in the 90s. This is new and adorable.

ortizon
Activity Score 74
Copywriter
denzilern@delejophotos.com's picture

The nostalgia applies to a group long past. This is not the way to connect with a new touch screen generation.

denzilern@delej...
Activity Score 10
Photographer at Art Institute of Pittsburgh
feysal's picture

love the narration, music and the filming. great job

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

Lisbon freak's picture

Loved it.

Lisbon freak
Activity Score 496
Creative Director at Toronto
Kentroofer's picture

This is great! Could connect with some of it.

Kentroofer
Activity Score 4
Other
V Gilante's picture

what is this, emotional blackmail? we go back such a long way but YOU DUMPED US BOOHOO. trash.

V Gilante
Activity Score 11
bgajus08's picture

That was great. Spot on with the fads. I don't use their products, but I certainly see them in a more positive light now. Great job C5.

bgajus08
Activity Score 136
Copywriter
Janae's picture

good job in positioning the brand in a better light. I'm still not fancy about the product, but such a process, takes more than one ad.

Janae
Activity Score 385
Martin777's picture

I came here just to see it! I still love it!

Martin777
Activity Score 365
Copywriter
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