Bing and Decide

Agency Network: 
March 2010

Microsoft / Bing: Bing and Decide


Using the tagline ‘Bing and Decide’ the ads aim to inform the public of Bing’s role in helping searchers make more informed decisions, and contrasts other search products with the simple, integrated and instantaneous answers that Bing produces. Each ad features someone suffering from ‘information overload’, with Bing offered as the cure.

Film advertisment created by JWT, United States for Microsoft, within the category: Electronics, Technology.

Advertising Agency: JWT, USA

Comments (11)

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Prime83's picture
Activity Score 497


Reality Check's picture
Reality Check
Activity Score 2539

Neither chimps nor humans should be subjected to such mediocrity.

xcreativity's picture
Activity Score 2374

jesus.. not!

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royschellekens's picture
Activity Score 390

Good job if making a irritating film that gets stuck in your head was the brief

Hate advertising? Make better ads.

satrianee's picture
Activity Score 3748

so.. this is what you say when you get the least results... But it's not google Microsoft.

morse's picture
Activity Score 18024

Memorable, but doesn't do much good to build the brand I'm afraid.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

npravn's picture
Activity Score 159


ACreativeSpirit's picture
Activity Score 178

just like Microsoft itself, trying to hard, trying to copy others and not succeeding at all

Always try to be unique even when forced to conform.

Guto Araki's picture
Guto Araki
Activity Score 158

This ad is a sophism.

Caprisel's picture
Activity Score 63

the message is clear. LOL @ little boy betraying mother

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

Monkey took a dump. that one star fell outta there.