Advertisement

Infoxication

Agency Network: 
Published/Aired: 
March 2011

Description

Film advertisement created by El Laboratorio, Spain for Mercedes, within the category: Automotive.

Advertising Agency: El Laboratorio, Madrid, Spain
Creatives: Carlos Holemans, Manuel Cavanillas, Carla Romeo, Jesús Lada
Director: Sega
DOP: Ángel Iguacel
Production Company: Lee Films
Production Company Producer: Iván Fernández
Editing Company: Telson
Post Production: Telson
Music: Love Monk
Log in or register to post comments
Prof's picture

not too bad. love the art installations. made for the ad? or done before by an artist and incorporated?

Prof
Activity Score 1449
Copywriter |

Quite really.

everartz's picture

i liked the narrator's tone.. everything about it sounded positive..

everartz
Activity Score 7613
Art Director |

| everartz |

TommyO's picture

Beautiful art. Nice shots.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

leefilms's picture

Great spot!

leefilms
Activity Score 4
Producer/Director
kleenex's picture

Not that great of a ad imo.

kleenex
Activity Score 51098
Web Designer/Developer
kleenex's picture

Not that great of a ad imo.

kleenex
Activity Score 51098
Web Designer/Developer
AdBuzzer's picture

I like the copy - it's not trying to be hyper-intellectual, it's down-to-earth and simple + the nice melody of the voice-over.
Still I wouldn't consider Mercedes.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Temple's picture

A car for the technologically impaired? No, this is not Mercedes.

Temple
Activity Score 11341
Creative Director
miko1aj's picture

It's been a loooooong time since an ad, or i should say THE ad, gave me such a pleasure to watch and listen to. It's genius. Stunningly written and crafted. It's not a genius idea, but surely it's been rediscoverd anew in such a beautiful way. It's the highest level of this industry i think. Really.

miko1aj
Activity Score 3086
Glut's picture

Very interesting,not new but extremely nicely done.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
towned's picture

So what they're saying is "Mercedes has a lack of options".

Not the best selling point for a luxury car.

Great that people get so easily fooled by a pretty ad with a nice voice.

towned
Activity Score 10
Art Director
atb2005's picture

This is not what they are trying to say, buddy. The idea is that these days we have to make hundreds of decisions, which could be tedious as well as tiring. But when it comes to buying a car, you don't have to spend too much time wondering what to choose/buy. You choose Mercedes. This is my interpretation. It's a lovely ad. I didn't know though that salt comes in different colors or flavors.

atb2005
Activity Score 13557
towned's picture

Obivously that's not what they are trying to say, pal.

I get the idea, it's been done a billion times.

In the world of cars, choice/options are what they are all about. You don't just buy a car and drive out.

IMO - was not the most ideal execution.

Lovely? Sure - effective? Probably not.

towned
Activity Score 10
Art Director
lamosk's picture

Towned your pal is Correcto! some decisions are easy like Mercedes-Benz, cause when you talk about a CAR there are not options. Beautiful art.

lamosk
Activity Score 3
atb2005's picture

Actually that is exactly what they are trying to say, mate. Cheers.

atb2005
Activity Score 13557
miko1aj's picture

It's very funny that you didn't understood the ad, but you're the first to laugh at other people that they're fooled by it.

miko1aj
Activity Score 3086
Ron Burgundy's picture

The ad was for the mature professional crowd, , they have money, they are well cultured...or consider themselves to be...from what I can see by ads targeting them, they like copy driven stuff....as for an idea..not too much of one, a formulaic tv spot, but for the brief it was nicely done, well shot

Ron Burgundy
Activity Score 1630
Art Director at Southern California
BozzaNova's picture

Well, since I'm not that good at English (it's not my mother language), could anyone help me with the copy?
Could anybody help me correct & complete the script? (Thank you in advance.)

Infoxication. We're intoxicated with information.
In the past you had five friends. Today you have five hundred.
Salt... used to be white. Today it's all kind of colours and flavours.
If you're thirsty, you drank water. Now you can try over a hundred varieties.
Don't like your nose? Fine. Choose another.
Blue was once blue. Not xxxx blue, lavender, xxxx, xxxx, marine.
These days you don't marry for life. You spend your life getting married.
Coffee... xxxx an organic cappuccino with soy milk and glaze saccharin.
Body combat. Spinning. Doesn't anyone just go to the gym.
Infoxication. Thousands of options. Millions of xxxx....
Luckily, there remains some decisions that make themselves.

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
BozzaNova's picture

Also, could anybody explain me the meaning of these following sentences:

- These days you don't marry for life. You spend your life getting married.

- There remains some decisions that make themselves.

Thank you (again) in advance.

:D

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
BozzaNova's picture

Also, could anybody explain me the meaning of these following sentences:

- These days you don't marry for life. You spend your life getting married.

- There remains some decisions that make themselves.

Thank you (again) in advance.

:D

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
Draper's picture

Sophisticated. Good.

Draper
Activity Score 183
Creative Director
Featured Content

Latest Collections

Advertisement