The Lovinator, The thirsty kid

Agency Network: 
June 2012

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Planner Johan Rynell

Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson

Film advertisment created by McCann, Sweden for MER, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin

Comments (8)

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kleenex's picture
Activity Score 50142

I wish I was the lovinator.

Temple's picture
Activity Score 11337

The campaign looks like it is targeting adolescent males, which is a somehow unexpected strategy for orange juice. Apart from this, Lovinator is very funny and the jingle is absolutely first class. Swedes, drop a note when it is released as a single.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent stuff. Great casting as well :)

jackcoooper's picture
Activity Score 93


arthor's picture
Activity Score 513

If anything I love the transition to the title graphics and the end.

diegosaenz's picture
Activity Score 60

Do do guys think these costumes look the same?


badhops's picture
Activity Score 33

Not at all. There's nothing besides the heart.

uduakabasi648's picture
Activity Score 36

great casting...d kid reminds me of Jake( two and a half men)