The Lovinator, The thirsty kid

Agency Network: 
June 2012

Also From This Campaign 4


MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Planner Johan Rynell

Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson

Film advertisement created by McCann, Sweden for MER, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin
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kleenex's picture

I wish I was the lovinator.

Activity Score 51126
Web Designer/Developer
Temple's picture

The campaign looks like it is targeting adolescent males, which is a somehow unexpected strategy for orange juice. Apart from this, Lovinator is very funny and the jingle is absolutely first class. Swedes, drop a note when it is released as a single.

Activity Score 11341
Creative Director
Nike Diesel's picture

Excellent stuff. Great casting as well :)

Nike Diesel
Activity Score 13630
Art Director
jackcoooper's picture


Activity Score 93
Graphic Designer
arthor's picture

If anything I love the transition to the title graphics and the end.

Activity Score 513
diegosaenz's picture

Do do guys think these costumes look the same?


Activity Score 60
Art Director at Leo Burnett
badhops's picture

Not at all. There's nothing besides the heart.

Activity Score 33
uduakabasi648's picture

great casting...d kid reminds me of Jake( two and a half men)

Activity Score 36
Art Director |


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