Advertisement

The Lovinator, Rhyme-inator

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Planner Johan Rynell

Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson

Film advertisement created by McCann, Sweden for MER, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin
Log in or register to post comments
Nike Diesel's picture

"We nailed it." XD

Nike Diesel
Activity Score 13630
Art Director
andylefty's picture

Great vibe!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jackcoooper's picture

yes

jackcoooper
Activity Score 93
Graphic Designer
stickynotes's picture

like the character, but not so much the scripts. but it's still a 'refreshing' nice series of ads!

stickynotes
Activity Score 1094
uduakabasi648's picture

good comedy

uduakabasi648
Activity Score 36
Art Director |

uduaQ.A

Featured Content

Latest Collections

Advertisement