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The Lovinator, Pick up

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.

Planner Johan Rynell

Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson

Film advertisement created by McCann, Sweden for MER, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Stockholm, Sweden
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin
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sacrilegend's picture

I've never found this brand of humor to be all that funny, but I'd be curious to see where this campaign goes.

sacrilegend
Activity Score 3394
Copywriter
jackcoooper's picture

nice

jackcoooper
Activity Score 93
Graphic Designer
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