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Agency Network: 
Published/Aired: 
August 2010

Description

Film advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Advertising Agency: BBH, London, UK
Director: Bryan Lee-Hughes
Copywriter: Alex Ball
Art Director: Nadine Akle
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Highest Rated

miko1aj's picture

oh really? What would You say about such product, which not have been told before? Besides this, in fact it does say about product, because in extraordinary way it tries to nail in head the fact mentos now has different colour/flavour in one pack. Quite funny ad.

miko1aj
Activity Score 3086
Guest's picture

I don't understand the ending. How does this relate to Mentos?

Guest
jackmancer2017's picture

I suppose now you can see what colour is next.

jackmancer2017
Guest's picture

it doesn't but its pretty awesome..

Guest
jackmancer2017's picture

I'm a bit mixed about this... I like the twist in it but meh, for Mentos?

jackmancer2017
whatthefudge's picture

I hate spiders.

whatthefudge
Activity Score 1266
Guest's picture

u didn't understand... it's better to know what coming next
so he was thinking that it was just a spider but not a super spider!! ;)

Guest
ACreativeSpirit's picture

funny ad i like it but they needed to highlight the pack bit more to show the meaning of the message

ACreativeSpirit
Activity Score 178
Creative Director |

Always try to be unique even when forced to conform.

Reality Check's picture

Isn't that good. But the spider is.

Reality Check
Activity Score 2539
Guest's picture

I was smiling.

Guest
Guest's picture

this would be a better advertisment for the new DARPA-SPY gadget. But for Menthos?

Guest
Guest's picture

funny and totally unexpected.

Guest
thedesignaddict's picture

This tells me NOTHING about the product. It's a complete creative wank.

I'm surprised it's BBH.

thedesignaddict
Activity Score 5403
Art Director at Freelance
miko1aj's picture

oh really? What would You say about such product, which not have been told before? Besides this, in fact it does say about product, because in extraordinary way it tries to nail in head the fact mentos now has different colour/flavour in one pack. Quite funny ad.

miko1aj
Activity Score 3086
TommyO's picture

They said it went viral. I don't understand why. I don't feel like forwarding it to anyone.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Its funny you guys are reading to much into it. I humorous and than it says mentos. who cares.

Guest
Guest's picture

*shocking* and serves the purpose! Good one! :)

Guest
clayology com's picture

Superb! its a very powerful way of saying...'do not underestimate what flavor is up next in mentos..!!' hilarious!!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

kubasagan's picture

now that was unexpected :)

kubasagan
Activity Score 113
Copywriter at K2 Internet |

senior interactive copy @ K2

Guest's picture

Great ideia (the super spider) but the end is too far-fetched... It's a long way from a super spider to knowing what colour you're going to get next...

Guest
Guest's picture

I am thinking how to criticize this ad like everyone else...The only criticism I can come up with is that when I see it the second time it does not excite me as much as it did the first time. I guess that's the difference between humor and a joke. Feels like a joke to me.

Guest
Guest's picture

mannnnnnnn, everyone is trying to be funny just to be funny. skittles did it all best

Guest
Cube's picture

hahahahahaha surprized me

Cube
Activity Score 458
Guest's picture

what point does the slogan make?

Guest
Guest's picture

Okay, so the advert starts off with an average quiet louge room scene; girlfriend becomes terrified of spider, and one thing you would expect would be the guy about to squish the spider. He didn't expect the spider to have enough strength to beat up the guy!

~RabidLeroy

Guest
Guest's picture

awsome twist!

Guest
Guest's picture

哈哈~~~

Guest
Guest's picture

it did make me go ==

Guest
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