Live stunt

Agency Network: 
March 2013

McDonald's McFlurry


Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world.

Film advertisment created by DDB, South Africa for McDonald's, within the category: Food.

Advertising Agency: DDB South Africa
Copywriter: Sanele Emmanuel Ngubane
Art Director: Thule Ngcese
Executive Creative Director: Grant Jacobsen
Executive producer: Rachel Andreotti
Director: Robin Goode / Giant Films
Music: Robroy Studios
Special mention: Sakhumzi orphanage / Husi De Kuilen Old-Age Home

Comments (8)

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jteslik's picture
Activity Score 1393

This would have been so bad if it had ended with the kids. Seemed like a cheap sell. Glad I kept watching.

Tuco's picture
Activity Score 289

sorry wrong post

CrackerJackFlash's picture
Activity Score 19599


desailly's picture
Activity Score 470

You're right, it is nice that McDonalds Creative Directors have voted this McDonalds commercial the best McDonalds commercial in McDonalds marketing.

kleenex's picture
Activity Score 50204

Two solid ads.

the_lizard_king's picture
Activity Score 1257

Awesome... Very touching.

And then GOD said...
Let there be creativity!!!

Ceballos's picture
Activity Score 621

¿Touching? Come on...