Happy Box

Agency Network: 
July 2011

McDonald's: Happy Box

Film advertisment created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Mark Tutssel
Creative Directors: Tony Malcolm, Guy Moore
Copywriters / Art directors: Trevor Webb, Sarah Clift
Planners: Matthew Watts, Ben Fox
Media agency: OMD UK
Production Company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen
Post-production: MPC
Audio post-production: Wave Studios

Comments (13)

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Highest Rated

TexasH's picture
Activity Score 365

Yeah, loved it too.
This is cheap and fake.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

That's a fun ad. It helps children connect happiness with the Happy Meal box. Not bad.

I want a happy box...

abake's picture
Activity Score 1262

I don't think that's aimed at children, and if it is, I doubt they'll find that fun...
It's a nice old-fashioned feel-good ad. How did that famous phrase go? "if you've got nothing to say, sing it"?

kleenex's picture
Activity Score 50582

I love the fun box

atb2005's picture
Activity Score 13557

Leo Burnett, USA, watch this

The above "happy box" thing is one big meh.

TexasH's picture
Activity Score 365

Yeah, loved it too.
This is cheap and fake.

bhuvneshwar.chd's picture
Activity Score 989

i love it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture
Activity Score 824

cool box!

life is a playground

Temple's picture
Activity Score 11337

Lost interest around second 10

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I actually really like it.
Agree with what Lawson Hembree said.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

feel like it it needed more.

Glut's picture
Activity Score 3935

nothing for me, sorry

Tommy G.'s picture
Tommy G.
Activity Score 897

Ok I wish I was 3 again...

copyrapper's picture
Activity Score 2