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Family Time Forever

Agency Network: 
Published/Aired: 
September 2011

Description

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, Dubai, UAE
Director: Karen Cunningham
Executive Creative Director: Peter Bidenko
Creative Director: Marwan Chahine
Production company: Joy Films
Executive Producer: Rita El Hachem
Agency Producer: Basma El Mujtahed
Post production: Spitfire
Music / Sound Production: Mad Planet
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Highest Rated

creative.vibes's picture

the execution is cute but it could be for any other product...I guess the Mc donals angle was still required. they could relate it to mc donals very well. Wonder why they didn't do so.

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
Rob71's picture

Underwhelming..

Rob71
Activity Score 411
sirvan's picture

Why is there no food in this spot?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

morse's picture

Run off the mill. Boring!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MissKarizz's picture

Really? I thought this was adorable! Although I find it weird that not a single McDonald's store/food item was shown in the whole spot... Are they advertising the fast food chain, or simply advocating for Take Your Child to Work Day?

MissKarizz
Activity Score 19
St. Louis, MO
mitali prasad's picture

yeah.....misskarizz..i also felt it was a cute ad..but really odd that they didn't even talk abut mcdonalds anywhere in the ad...at least a store should be there.....

mitali prasad
Activity Score 458
General Manager
RH's picture

Cute, but that's about it. The line felt underwhelming as well.

RH
Activity Score 16
Art Director
Takmelius's picture

WTF?!? Cute kids, but where's the brand and what are they trying to say?! Family time forever?! Are they trying to say 'make time for your family'? How does McDonald's help with that? I bet the agency's really proud they shafted the client off any real branding throughout the ad (except of course for the red and yellow patches subliminally inserted in some frames)

Takmelius
Activity Score 203
Creative Director
Hadrons's picture

so lame, forget about it.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creative.vibes's picture

the execution is cute but it could be for any other product...I guess the Mc donals angle was still required. they could relate it to mc donals very well. Wonder why they didn't do so.

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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