Any Excuse for a Big Mac

Agency Network: 
June 2017

McDonald’s | Any Excuse for a Big Mac


McDonald’s South Africa recently dropped the price of the Big Mac Medium Meal to only R39.90. Our ad shows all the random, smart and ridiculous excuses people will use to get their hands on this incredible deal. Because at only R39.90, any excuse is the perfect excuse to get a Big Mac Medium Meal.

Film advertisment created by Leo Burnett, South Africa for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, Johannesburg, South Africa
Creative Director / Art Director: Vanessa von Broembsen
Creative Director / Copywriter: Stephanie Larsen
Executive Creative Director: Donovan Bryan
Agency Producer: Sally Walland
Director: Gordon Lindsay
DOP: Timothy Pike
Producer: Sanra Broekman
Editor: Schalk van der Merwe
Business Unit Director: Nadine Govender
Group Account Director: Dustin Carr
Sound Engineer: Louis Enslin

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Activity Score 10166