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Rhian Touches Herself

Agency Network: 
Published/Aired: 
September 2011

Description

Film advertisement created by JWT, United Kingdom for MCAC, within the category: Public Interest, NGO.

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Art Directors: Kevin Masters, Miles Bingham
Copywriters: Miles Bingham, Kevin Masters
TV Producer: Roy Swansborough
Account Director: Adrian Ash
Director: Rankin
Production Company: Rankin Film
Editor: Rankin Film
Sound: Sam Ashwell / 750MPH
Online seeding: Rubber Republic
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Highest Rated

Rufus Cornpone's picture

I don't think it's disgusting. I carry my balls around with me everywhere I go; and have since a very early age. I was curious enough to watch the entire clip, so it must have accomplished it's objective. Which leads me to the question for those that thought it disgusting; why watch the entire clip and then take the time to comment on it if it's so disgusting? We (in the USA) sure need to give some serious thought to our moral objections to sex. I'll be the first to start..........

Rufus Cornpone
morse's picture

That's really shocking and I think effective!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bacaladito66's picture

Tooooooo much. Asco.

bacaladito66
Activity Score 20
Creative Director at McCann
sirvan's picture

Agree.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

tracyzhang's picture

whoahhh..... totally didn't see that happening!

tracyzhang
Activity Score 133
thedesignaddict's picture

AAAAAHHHHHhhhhhhhh!!!!!!!

thedesignaddict
Activity Score 5403
Art Director at Freelance
Don Hwang's picture

Hola, that was a breathtaking ad. wow. a bit too much though..

Don Hwang
Activity Score 7
Art Director at London
Lazarus's picture

Yes, it was shocking, and honestly a bit distasteful.

Lazarus
Activity Score 1536
Creative Director
donau's picture

What is more distasteful cancer or this Ad?

donau
Activity Score 104
Copywriter |

donau

Glut's picture

excellent

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Flurb's picture

She's got a nice set on her. And detachable. Cool.

Flurb
Activity Score 263
Creative Director
Oblabla's picture

Unexpected : that was the reason i liked it however i thought it was a video for transexuals before i saw the end

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

stubber's picture

Yea so did I !! lol, but it was a good wake up call for all the men and trans out there!?.

stubber
Activity Score 19
kleenex's picture

Great idea.

kleenex
Activity Score 51166
Web Designer/Developer
Temple's picture

If it is never allowed to air on prime time and can make a career as a viral only, how can it achieve its goal in the first place? Unless its goal is feeding the agency's vanity.

Temple
Activity Score 11341
Creative Director
Ads.chinaSMACK's picture

Testicles are disgusting...

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

corporal_hicks's picture

Would prefer her boobs come out!

corporal_hicks
Activity Score 365
Art Director
thedreamer's picture

Do the same for breast cancer!

thedreamer
Activity Score 155
Norremark's picture

Good ide, and they certainly thought about the target audience, u gotta give them that.. but like already pointed out, a cancer awareness campaign that can only end up as a viral at best? That won't do imo

Norremark
Activity Score 77
LudwigVan's picture

Shcoking but cool, balls are a bit disgusting

LudwigVan
Activity Score 176
Mytwocents's picture

definitely viral. Problem is I'm not allowed to grab my balls while at work.

Mytwocents
Activity Score 285
Copywriter
Paolo Buatti's picture

SHOCK

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

namlondon's picture

OMG. Seriously shocking!

namlondon
Activity Score 31

Shiply on Smarta.com

anabermejillo's picture

I think it´s brilliant although I don´t think I´m brave enough to see this together with my Ad students...

anabermejillo
Activity Score 48
San Pablo CEU University
just Owen's picture

Quality, its surprising not shocking I think, it does the job, with the amount of different footage lads have access to nowadays you have to come up with something like this to get their attention. Very well done. Reminds me of a certain Inbetweeners episode.

just Owen
Activity Score 12
Hadrons's picture

ball buster :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

meakins's picture

It was a great ad. Watching a hot woman touching herself announcing the act. Then...

Sure it made me feel a bit queasy watching a set of balls come out of her panties. They nailed that feeling perfectly.

Interesting they decided on black and white. Make you wonder what color were the testicles. Blue balls? (sorry)

Cancer sucks!

meakins
Activity Score 2
Producer/Director at Media
stubber's picture

Well said.

stubber
Activity Score 19
stubber's picture

she my kind of girl!! lol.

stubber
Activity Score 19
seht1912's picture

I hope the following helps; from the Phuket News recently, this report:

Joke Pregnancy test leads to discovery of cancer. "Pregnant women produce the same hormone as men with a certain type of testicular cancer"

Users of the popular social news website Reddit helped a young man diagnose his testicular cancer after he posted a humerous comic poking fun at his positive pregancy test.

The user, Cappn Poopdeek posted the comic to explain how his male friend had jokingly used his girlfriend's pregnancy test to find that it came out positive.......Turns out that a doctor at the University of Texas confirmed the link, as the body produces high levels of human chorionic gonadotrophin in times of pregnancy and when certain cancerous tumors appear. A pregnancy test can detect the hormone.. News reports say that the user's friend subsequently was admitted to hospital where doctors confirmed the existance of a tumor in the early stage of cancer. The testicle was then removed.

seht1912
Activity Score 7
Other at retired
rdog0121's picture

I feel so dirty...yet so satisfied!

rdog0121
Activity Score 2
Gavadon's picture

Detachable balls are kinda handy: My wife could have done this commercial too - she keeps my balls in her purse tho!

Gavadon
Activity Score 2
Britman's picture

Brilliant!!!!!

Britman
Rufus Cornpone's picture

I don't think it's disgusting. I carry my balls around with me everywhere I go; and have since a very early age. I was curious enough to watch the entire clip, so it must have accomplished it's objective. Which leads me to the question for those that thought it disgusting; why watch the entire clip and then take the time to comment on it if it's so disgusting? We (in the USA) sure need to give some serious thought to our moral objections to sex. I'll be the first to start..........

Rufus Cornpone
Deaddrift's picture

I think ,
the point being even if it goes viral at best/
If it saves even 1 life !
It's done it's job
Sometimes we gave to be shocked awake , out if our complacent life styles

Deaddrift
thoroughbred's picture

come on..the add may have given a bit of shock value...but even though she was holding "her/your" balls you all kept watching!.
i even watched it more than once....its a great ad..!!...i sent it on to others...so its going viral....and....deaddrift said it all.....if it saves one life!!

thoroughbred
Georgie's picture

Excellent !--how else would one get the required attention to something so serious? Look how squeamish men are about prostrate cancer check-ups? it saved my LIFE !

Georgie
REALLIFEMADMEN's picture

A potentially #BALLSY idea! ;) _ You can FIX this in the edit, however: you need a faster REVEAL - and cutto: an immediate detaching of the sack! #nevermindtheBOLLOCKS

REALLIFEMADMEN
omsq4000's picture

I wonder where they got such lifelike balls;cadaver maybe?

omsq4000
Guest's picture

I didn't find it distasteful at all and sometimes shock value carries the most impact. The British just happen to be a bit graphic about a subject so many are embarrasses to talk about

Guest
Guest 101's picture

It was the idea to get you men to watch and examine yourself, I dont find it disgusting or in bad taste, if it gets job done for awareness of your own body, and if it saves a life more power to us women we got your attention.

Guest 101
guest2's picture

Yes, if it saves one live, or just the pain of cancer, it's worked. Thank you

guest2
frozen's picture

My wife keeps mine in the freezer to keep me safe! She is wonderful, thinking about me getting cancer!

frozen
VoodooBlues's picture

What a bunch of prudes. I shave mine so they are more appealing to look at and touch, They don't look like a porcupine.

VoodooBlues
Activity Score 2
Other at Armstrong Pumps |

VoodooBlues

bruce bobcat's picture

I sit mine on my girlfriends chin for close inspection

bruce bobcat
Derrick Thomas's picture

Something which is very serious . Men need to take note .

Derrick Thomas
Wolfbat327's picture

Those were big balls much like a chimpanzee might have but they were meant to be seen on a small screen. I however do shave mine.

Wolfbat327
Blob's picture

Just cause they are not the prettiest thing around and the live next door to a bum (arsehole in some countries) and their best mate is a dick doesn't mean you should ignore them. Embrace them fondly (and regularly) and they'll look after you forever....

Blob
david.rackow.3's picture

Like to see what the same creative team would come up with for breast cancer.

david.rackow.3
Activity Score 2
Swampfox's picture

if it saves one person from testicluar cancer then shocking or not, it works!

Swampfox
DaBigInch's picture

Not risque enough to delete.
It does get.the.point across.

DaBigInch

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