Icy Dream

Agency Network: 
April 2011

Film advertisment created by JWT, Germany for MAXX, within the category: Non-Alcoholic Drinks.

Dreams can be scary. Better stay wide awake.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Directors: Ainara del Valle Perez-Solero, Regina Groffy
Copywriter: Daniel Zago
TV Producer: Georg Hofer von Lobenstein
Producer: Jan Fincke
Line Producer: Niko Maronn
Director / Editor: Caspar-Jan Hogerzeil
D.O.P. Cameraman: Gert Kappes
Lighting: Denis Locasso
Music: Sizzer Amsterdam
Post Production: Deli Pictures
Actor: Max Woelky
Music Supervisor: Sander van Maarschalkerweerd
Account Supervisor: Martin Wider

Comments (9)

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mugatu519's picture
Activity Score 2

I liked where it went. Good stuff. :)

I feel like I'm taking CRAZY PILLS!

jackmancer2017's picture
Activity Score 6992

Sorry, but what a bullshit message. Humans are meant to sleep.

kleenex's picture
Activity Score 50142

Awful. I want to give out negative ratings.

masterstudent's picture
Activity Score 43

being an allnighter I get it. nice...

Temple's picture
Activity Score 11337

Weak strategy, so so execution.

atb2005's picture
Activity Score 13557

These ads do hold your attention, but the idea is old.. In fact, today Ivan posted another "wake up" or "stay awake" campaign...

morse's picture
Activity Score 18024

It should've been even more scarier, but still good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
Activity Score 2578

Adults need atleast 6 to 7 hours of sleep. no compromise on sleep. I agree with Temple though I like the execution.

ideas....30 minutes nahi toh free.

Kriativity's picture
Activity Score 414

you cant ask people to stay wide have to give them a reason(apart from the fact that dreams can be scary) cmon..find another reason!