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Agency Network: 
Published/Aired: 
November 2010

Description

David & Goliath relaunches Martini & Rossi sparkling wine with the brand’s first ad campaign in almost ten years. Shot by Michael Haussman, the television captures the joy of Italian life. We find a woman confidently walking through the streets of Rome with a handful of gold balloons. As if on cue, locals do whatever they can to assist her in her epic journey. The approach takes a drink traditionally reserved for New Year’s day and captures the essence and literally the spirit of a country. You can’t help but want to join in and Let Go.

Film advertisement created by David&Goliath, United States for Martini, within the category: Alcoholic Drinks.

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Copywriter: Ben Purcell
Assoc. Creative Director / Art Director: Steve Yee
Copywriter: Aroon Murkey
Art Director: Bryan Carroll
Executive Producer: Paul Albanese
U.S. Production Company: HSI
Director: Michael Haussman
Executive Producers: Rebecca Skinner, Michael McQuhae
Italy Production Company: Person Films
Executive Producer: Cecile Leroy
Procuction Supervisor: Francesca Cingolani
Director of Photography: Paolo Caimi
Editorial: Union
Editor: Marco Perez
Asst Editor: Carla Blair
Exec Producers: Michael Raimondi, Megan Dahlman
Post Production: Fell VFX
Lead Artist: Russell Fell
Executive Producer: Rachel Koch
Music: Human
Producer: Jonathan Sanford
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
Telecine: New Hat
Colorist: Beau Leon
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Highest Rated

Cesar Hector's picture

Love it

Cesar Hector
Activity Score 217
Toulouse Lautrec
Guest's picture

zoinks that is nice

Guest
morse's picture

Hats off. Nice comeback!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture

Just when we thought there were no new breastly-ballooning nipply-penile gripshake metaphors to be had, here comes Martini, all over our doubting faces.

CuriousPencil
Activity Score 4225
Copywriter
Cesar Hector's picture

Right on... ;-)

Cesar Hector
Activity Score 217
Toulouse Lautrec
Guest's picture

She looks like a princess and I'm not flattering her

Guest
LeeHarvey's picture

I like 'm a bit more chunky but heck I think she's okay for a rainy thursday afternoon. Nice film too.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

cheap beverage

Guest
Cesar Hector's picture

Love it

Cesar Hector
Activity Score 217
Toulouse Lautrec
kripaakar's picture

Brilliant!!!

kripaakar
Activity Score 522
Administrative
Guest's picture

Very Italy.

Guest
Temple's picture

Not much of an idea, but a lot of cinema. Which is very very good.

Temple
Activity Score 11341
Creative Director
Guest's picture

Ballooney!

Guest
talkingisfree's picture

I don't like the way it has been directed but it all makes sense and the end is good. Nice

talkingisfree
Activity Score 2712
Art Director
Robwanali's picture

coolness

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

Yarp's picture

Nice.

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

Bad yellow on the balloons ruins the spot. Should have been fixed in post.

Guest
alausa's picture

Cool.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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