Agency Network: 
November 2011

Macy's: Screamers


Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday. The spot calls attention to Macy's midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s. Proceeds from the gift set will be donated to The Make-A-Wish Foundation.

Production Company: Hungry Man, Inc.

Film advertisment created by JWT, United States for Macy's, within the category: Retail Services.

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Matt MacDonald
Creative Directors: Craig Love, Shayne Millington
Planner: Jonathan Fletcher
Director of Brand Production: Sergio Lopez
Executive Producer: Robin Feldman
Senior Producer: Holly Otto
Director of Music and Radio Production: Paul Greco
Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald
Business Director: Claire Capeci
Director: Hank Perlman
Editorial Company: PS260
Editors: Robert Ryang, Dustin Stephens
Post Production: Brand Name
Telecine: The Mill
Audio Company: Sound Lounge
Media Agency: MEC

Comments (14)

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Chris and Mo's picture
Chris and Mo
Activity Score 26


atb2005's picture
Activity Score 13557

I can't believe that 70+ people have already liked this on facebook. Men or women or both?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

And kids maybe?

andylefty's picture
Activity Score 4535

Eh don't mind it.

RonVerse's picture
Activity Score 207


tracyzhang's picture
Activity Score 133

I still prefer Kohl's Rebecca Black Friday ad better. JB just can't act!

Baelin's picture
Activity Score 273

I'm obviously not the target audience. Man, that was annoying.

(Heh-heh. Eau de Bieber)

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Only for expressions...

Dharmesh Padia

whitekaras's picture
Activity Score 115

I laughed. Yes, I laughed out loud.

jponino's picture
Activity Score 601

too easy... bad acting from this piece of sh.t that is bieber
i would have expect more from jWT

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Funny, and nice idea.
Too bad acting effed it up.

kleenex's picture
Activity Score 50502


REC's picture
Activity Score 24

First yell out of sync.

stickynotes's picture
Activity Score 1094

doesn't make sence that his driver is all freaking out as well.