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Lucky you

Agency Network: 
Published/Aired: 
September 2008

Description

Film advertisement created by TRY, Norway for Lucky, within the category: Gaming.

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Director: Kjetil Try
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Joachim Trier/Moland Film
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Highest Rated

Soo's picture

the song that's used is The Postal Service - Such Great Heights

Soo
Wordnerd's picture

erm... kinda cute but disappointing at the end. all the analogies were much more exciting than scratching a stupid lottery ticket

Wordnerd
Activity Score 6692
Copywriter
pacciotti's picture

yeah, but that was probably the client talking. nevertheless it's beautiful. me like it.

pacciotti
Activity Score 19
publicis romania
sneakyhands's picture

looks fake as hell. i'd rather have a head than an office plant that looks like a clover. oh and pregnancy scares me.

sneakyhands
Activity Score 1857
Copywriter
geek's picture

How realistic can you make a 4-leaf clover head look? Good ad guys, it was a joy to watch!

geek
Activity Score 41
OMaxweller's picture

I like the whole clover head execution. However, I agree some of the analogies are weird (ie, two people in bed, pregnancy..). I think its really clever... nice job.

OMaxweller
Activity Score 79
Copywriter
askon's picture

I liked it, song has been used before... forget where.

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

TruthMatters's picture

the National Lottery in Norway, provides us with an imaginative play on the concept of luck http://theinspirationroom.com/daily/2008/do-you-feel-lucky-in-norway/

TruthMatters
Activity Score 8
mark3r's picture

This is plain good! Nice production job.

mark3r
Activity Score 1949
Art Director at Scout
CGilb09's picture

I really like it. Good job.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

silenciorn's picture

Excellent execution... but... didn't this people finished with all of their luck?

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

xenia's picture

I think the idea is good and well represented. the song has been used before in ads (UPS the white board) and it was probably more accurate then since the group is the postal service.

xenia
Activity Score 10
universite de montreal
Soo's picture

the song that's used is The Postal Service - Such Great Heights

Soo
Soo's picture

the song that is used in this commercial: The Postal Service - Such Great Heights

Soo
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