Lucky you

Agency Network: 
September 2008

Lucky: Lucky you

Film advertisment created by TRY, Norway for Lucky, within the category: Gaming.

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Director: Kjetil Try
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Joachim Trier/Moland Film

Comments (13)

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Highest Rated

Soo's picture

the song that's used is The Postal Service - Such Great Heights

Wordnerd's picture
Activity Score 6692

erm... kinda cute but disappointing at the end. all the analogies were much more exciting than scratching a stupid lottery ticket

pacciotti's picture
Activity Score 19

yeah, but that was probably the client talking. nevertheless it's beautiful. me like it.

sneakyhands's picture
Activity Score 1857

looks fake as hell. i'd rather have a head than an office plant that looks like a clover. oh and pregnancy scares me.

geek's picture
Activity Score 41

How realistic can you make a 4-leaf clover head look? Good ad guys, it was a joy to watch!

OMaxweller's picture
Activity Score 79

I like the whole clover head execution. However, I agree some of the analogies are weird (ie, two people in bed, pregnancy..). I think its really clever... nice job.

askon's picture
Activity Score 433

I liked it, song has been used before... forget where.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

TruthMatters's picture
Activity Score 8

the National Lottery in Norway, provides us with an imaginative play on the concept of luck

mark3r's picture
Activity Score 1949

This is plain good! Nice production job.

CGilb09's picture
Activity Score 572

I really like it. Good job.

Tweet tweet: @ThisAbility

silenciorn's picture
Activity Score 153

Excellent execution... but... didn't this people finished with all of their luck?

si fai il mio nome, non ci sono più...

xenia's picture
Activity Score 10

I think the idea is good and well represented. the song has been used before in ads (UPS the white board) and it was probably more accurate then since the group is the postal service.

Soo's picture

the song that's used is The Postal Service - Such Great Heights

Soo's picture

the song that is used in this commercial: The Postal Service - Such Great Heights