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An incredible light taste

Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by DDB, France for Lipton, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz et Matthieu Elkaim
Copywriter: Marc Badinand
Artistic Director: Laurent Toth
Account supervisors: Marina Zuber, Camille Olivier
TV Prod: Julie Mathiot
Director: Yoann Lemoine
Production Company: Wanda Productions
Sound Production: THE
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Hibon's picture

Fantastique production... le french touch !!!!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

pretty, but this idea has been done to death. 3 Musketeers and Maltesers have done it for their "light" chocolates, etc. Can we find a new analogy for light please?

Guest
shecanfly's picture

But 3 Musketeers and Maltesers just have floating chocolate. What other ads have floating women? Much better!

shecanfly
Activity Score 2
Billoughsby's picture

Very inventive, a lot of territory covered. One of the best I've seen in a while.

Billoughsby
Activity Score 5144
Art Director |

That's it.

LeeHarvey's picture

Bill, don't you think it's at least a tiny little bit corny? I mean, the effects are nice but something is itching, perhaps the music, or the smiling faces all the time...

LeeHarvey
Activity Score 3045
Creative Director
Billoughsby's picture

Oh yeah. Corny in spades, Lee. I think of that as coming with the territory of women-focused products like low-cal yogurts, dreamy herbal teas, etc. Most other ads in this category are pretty dismal. If nothing else, this one captured me and made me run it again a second time. It's at least that far ahead of the competition.

Billoughsby
Activity Score 5144
Art Director |

That's it.

LeeHarvey's picture

True, true.

LeeHarvey
Activity Score 3045
Creative Director
velle's picture

i thought the concept corny and done to death, but i cant deny there's charm to it -

velle
Activity Score 1550
Copywriter
Guest's picture

I love it!!

Guest
Guest's picture

Nice, now If I could only do that in the real world....

Guest
Guest's picture

Homage to the original Disney's Alice in Wonderland....when Alice first falls down the tunnel....

Guest
morse's picture

Very nice. How did they shoot this?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sushi lover's picture

I like it.

Sushi lover
Activity Score 907

Dream needs to be big!

RG's picture

Average.

RG
Activity Score 184
Copywriter |

RG

vanMeter's picture

i like it

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Guest's picture

vuf, nice and pretty

Guest
Guest's picture

Beautiful. Very Nice.

Guest
Guest's picture

Love the touch, to colours and the clothes! French stylist perhaps? :)

Guest
Guest's picture

cool! now Lipton Tea comes with LSD!!!

Guest
Temple's picture

It feels like an invasion of freshmen with comments. Come on, light makes you fly. Really?

Temple
Activity Score 11341
Creative Director
Billoughsby's picture

Nice to see Eisenstein still has his champions on here.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

Nah, He is right.
It's been a long time since all the light products have been doing this fly/levitate thing. It's boring and it is done till death.
I have to admit that is very well produced, but the idea is not new at all.

Guest
Guest's picture

Super idea

Guest
Guest's picture

the girl with short hair <3

Guest
moozar's picture

Reference (?) - "The Witches of Eastwick"

moozar
Activity Score 139
Ui Design
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