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Campaign
Agency Network: 
Published/Aired: 
July 2013

Also From This Campaign 4

Description

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.

Advertising Agency: Marcus Thomas, Cleveland, U.S.A.

Film advertisement created by Marcus Thomas, United States for Lifebanc, within the category: Public Interest, NGO.

Creative Director: Jim Sollisch
Art Director / Digital Producer: Doug Herberich
Copywriter: Kevin Delsanter
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monoliz's picture

dumb

monoliz
Activity Score 1304
Micah1221's picture

The simplicity of the ad complemented the easy process of registering, but the audience was unclear

Micah1221
Activity Score 202
Graphic Designer
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