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Lidl meets Vivaldi

Agency Network: 
Published/Aired: 
December 2011

Description

Film advertisement created by They, Netherlands for Lidl, within the category: Retail Services.

Advertising Agency: They, Amsterdam, The Netherlands
Photographer: Bill Tanaka
Production: 328 Stories
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Highest Rated

andylefty's picture

Lidl is crap. This is really very visually pleasing.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
simonds08's picture

a little long but pretty cool

simonds08
Activity Score 598
Hadrons's picture

well you can't stop nor dismiss Vivaldi -in the winter ! ... :-)
nice idea.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackmancer2017's picture

To give a little more context: Lidl is a budget supermarket in Europe. Fifteen euros for a bottle of champagne is expensive I think, since you'd expect budget products from them.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Ordozgoiti's picture

15 euros is pretty cheap for a bottle of champagne (would like to know exactly what brand), but I would never, ever buy champagne at Lidl... It'd be like getting a Whopper for my family's Christmas dinner. The ad was kind of nice, but not particularly brilliant or memorable in my humble opinion...

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
jackmancer2017's picture

Yeah, so I reckon the ad just doesn't exactly fit the brand.
And to be honest, I wouldn't know the regular price of a bottle of champagne, it just seemed expensive for Lidl, and I think that it is that which matters most (perception).

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Wordfruit's picture

I kind of got bored at the start waiting to see where it was going. Maybe if there something else going on visually to trigger thoughts on where it might go -- to get the viewer thinking/guessing where it's going -- that could solve that...?

Wordfruit
Activity Score 1023
Lazarus's picture

Cheap champagne. Just like the commercial.

Lazarus
Activity Score 1536
Creative Director
Prasad Weerasekara's picture

Cool... :D

Prasad Weerasekara
Activity Score 653
Nike Diesel's picture

Not very cool IMO. It was tedious and predictable, but still well connected to the brand.

Nike Diesel
Activity Score 13630
Art Director
sintra's picture

long,long....slow

sintra
Activity Score 699
Administrative
kleenex's picture

As great as thew song is this could have all been done in 30 seconds.

kleenex
Activity Score 51110
Web Designer/Developer
Temple's picture

Agree. At 75'', it is very tiring. Apart from that, nice idea for the Lidl image (Lidl is one of the most horrifying shopping experiences).

Temple
Activity Score 11341
Creative Director
andylefty's picture

Lidl is crap. This is really very visually pleasing.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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