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Thief

Agency Network: 
Published/Aired: 
December 2011

Description

Film advertisement created by Y&R, Netherlands for LG, within the category: Electronics, Technology.

Advertising Agency: Y&R, Amsterdam, The Netherlands
Creative Directors: Lionell Schuring, Sheldon Bont
Art Directors: Theo Korf, Nick Plomp
Copywriter: Andrew Maaldrink
Director: Hans Knaapen
Production: Electric Zoo
Postproduction: Postoffice
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Highest Rated

s1bs's picture

This ad just made my day!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
dievill's picture

The best commercial of 2012, until now.

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

simonds08's picture

that was great. a little long but the payoff was worth it.

simonds08
Activity Score 598
MikeYikes's picture

Gosh that's brilliant. I'd say a pretty good contender for the Grand Prix next year.

MikeYikes
Activity Score 117
Creative Director
thenikcreative's picture

I wish I had done this :-) Great work guys.

thenikcreative
Activity Score 17
Creative Director at Konstellation
Hadrons's picture

Humor sells for sure.
Great idea - but i wouldn't go that far with superlatives like Grand Prix....
:-))

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackmancer2017's picture

Yes humour, but a lot of ads have humour without relevance. I think this one nails it.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Manoma's picture

S.U.P.E.R.B
The best i saw since very long time.
10 and more at my sense.
and ...clap clap clap ;-)

Manoma
Activity Score 1108
Copywriter
sambuca's picture

perfect

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Butterflea's picture

awesome

Butterflea
Activity Score 40
Copywriter
Quickgun's picture

Am loving it! Everybody watch it twice for sure!

Quickgun
Activity Score 427
Art Director at Bangalore
Temple's picture

An OK viral.

Temple
Activity Score 11341
Creative Director
tirthomitro's picture

Love it. K I C K A S S is the word!
Too fucking good...
i can o on.
and oh!, i want to give it 11 out of 10

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture

110 out of 10

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

CrackerJackFlash's picture

brilliant

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

brandlover's picture

P*E*R*F*E*C*T!!

brandlover
Activity Score 175
Copywriter
kleenex's picture

no way is this Grand Prix material.

kleenex
Activity Score 51126
Web Designer/Developer
Sarah80's picture

Super!

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
s1bs's picture

This ad just made my day!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
s1bs's picture

This ad just made my day!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Geimima's picture

Hahahah this is awesome!

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Glut's picture

nice

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Adithya's picture

Cool commercial.The Best I have seen till now.

Adithya
Activity Score 24
Madras Christian College
vlads's picture

The best til now, great!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

andylefty's picture

Really impossible not to like.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Elson Rodrigues's picture

Love this Advert...hope it gets an award.

Elson Rodrigues
Activity Score 4
Art Director
kalpesh78's picture

awesomeness

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Hawrys's picture

GOLD, GOLD, GOLD!!!!

Hawrys
Activity Score 198
Copywriter
OluyomiOjo's picture

rendered me SPEECHLESS

OluyomiOjo
Activity Score 6
Creative Director at Urbanabaze Designs Ltd
ashkillroy's picture

I love it! Wish I did it! Great work, guys. Congratulations!

ashkillroy
Activity Score 10
Copywriter at Copywriter @Tribal DDB İstanbul
GregJ's picture

OMG. He stole a TV. Right on! Stick it to the man !! Hold on.. it's an ad for LG.

GregJ
Activity Score 48
Graphic Designer
timesashes's picture

kinda creative but takes a 2nd or 3rd watch to get it....or maybe i'm too dumb=)

timesashes
Activity Score 77
CABAZORRO's picture

Increíble!

CABAZORRO
Activity Score 366
graphic
CABAZORRO's picture

Increíble!

CABAZORRO
Activity Score 366
graphic
i think's picture

10 out of 10.........awesome.....but little but lengthy

i think
Activity Score 4
sir jj institue of applied art
wawa0707's picture

Impressive!!

wawa0707
Activity Score 26
Planner
bungy's picture

Great! I must admit that first I really didn't understand it. But the idea is awesome!

bungy
Activity Score 5
jisar's picture

Amazing .......

jisar
Activity Score 32
Graphic Designer at Chemistry Advertising L.L.C, Dubai, UAE
azarchick's picture

That's so cool! LOL)))

http://promored.ru/

azarchick
Activity Score 6
poleva's picture

This is too cool, although a bit hard to believe when the shop assistant cannot spot the big TV the guy was carrying. But definitely shows how slim the TV is!

poleva
Activity Score 17
andrewll's picture

One thing I don't get is the benefit of a super slim TV. I mean, so what? Once a TV gets to a certain width, it reaches the point of diminishing returns. I'd rather buy for resolution and sound quality and internet apps. This may be a humorous ad but it won't get me to buy the product for the slimness.

andrewll
Activity Score 5
Photographer
claudeclauding's picture

Great usp comm concept, classical and powerfull with the demonstration format. I love the pay-off integrated in scene.

claudeclauding
Activity Score 10
Copywriter at Freelance.
manuadithya's picture

Great..Amazing

manuadithya
Activity Score 6
Creative Director
boom's picture

absolutely amazing.

boom
Activity Score 160
Art Director
Lisbon freak's picture

Unbelievable.

Lisbon freak
Activity Score 496
Creative Director at Toronto
stke's picture

nice one

stke
Activity Score 274
Copywriter
jaywantsu's picture

This one made me jealous. Which means it's absofuckinlutely brilliant.

jaywantsu
Activity Score 7
itsradhish's picture

One of my All Time favorite..Awesome

itsradhish
Activity Score 5
Marketing Manager
Clifford Loyd's picture

Awesome :)

Clifford Loyd
Activity Score 53
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