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Laser

Campaign
Agency Network: 
Published/Aired: 
August 2008

Also From This Campaign 2

Description

Film advertisement created by Ogilvy, United States for Lenovo, within the category: Electronics, Technology.

Advertising Agency: Ogilvy & Mather, New York, USA
Creative Directors: Jeff Curry, Aaron Griffiths
Copywriter: Tristan Kincaid
Art Director: Mervyn Rey
Producer: Bé Garrett
Assistant Producer: Kristen Ettinger
Prod Company: Uber Content
Director: Dave Laden
Exec Producer / Partner: Preston Lee
Exec Producer / Partner: Phyllis Koenig
Head Of Prduction: Steve Wi
Producer: Andy Grasheim
Post / Effects: Smoke & Mirrors/NY
VFX Supervisor / Lead VFX Artist: Nic Seresin
Creative Director: Sean Broughton
Managing Director: Jo Morgan
Exec. Producer: Celest Gilbert
Producer: Lauren Shawe
Assistant Flame Artist: Sam Caine
Editorial: Uber Content
Editor: Christjan Jordan
Exec. Producer: Maura Woodward
Producer: Heather Richardson
Assistant Editor: Colleen McKay
Telecine: The Mill
Sr. Colorist: Damien Van Der Cruyssen
Assist Colorist: Alex Maxwell
Producer: Claudia Guevara
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Highest Rated

slip's picture

When there are many similar products of different brands then one special feature can make the dirrerence in purchase. Gives it some edge :)
This informs the viewer. Not the greatest concept, but i got the message.

*****

slip
Activity Score 919
designer |

SJB

sneakyhands's picture

a spill resistant keyboard is like a cup holder in a car -- handy, but it won't ultimately sell the product. the troll spot was better because whatever the thinkpad has that prevents data loss is just more valuable.

the laser is pretty effin cool tho

sneakyhands
Activity Score 1857
Copywriter
slip's picture

*****

slip
Activity Score 919
designer |

SJB

slip's picture

When there are many similar products of different brands then one special feature can make the dirrerence in purchase. Gives it some edge :)
This informs the viewer. Not the greatest concept, but i got the message.

*****

slip
Activity Score 919
designer |

SJB

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