Set Yourself Free

January 2014

Set Yourself Free

Copywriters Directors: Henry Inglis, Aaron McCann
Producer: Lauren Elliott
Director of Photography: Denson Baker ACS
Focus Puller / Art Director: Eamon Dimmitt
Data Wrangler / 2nd AC: Dominic Pearce
Stills Photographer: Courtney McAllister
Camera Assistants: Olivia Dhimitri, Maxwell Penny
Gaffer: Dion Borrett
Best Boy: Daniel Halliday
Key Grip: Clint Lawrence
Production Manager: Kate Jones
Art Director: Reece Bagrowski (Reece #1)
2nd AD: Reece O'Connell (Reece #2)
Production Designer: Ruth Levi
Standby Props: Kaylee Higgott, Matt Willemsen
Costume Designer: Nicole Ferraro
Standby Wardrobe: Holly Mumford
Special FX Makeup: Kate Anderson
Editor: Henry Inglis
Practical FX: Jeremy Shaw
Digital FX: Robert Woods
Additional Digital FX: Henry Inglis
Grading: Dominic Pearce
Sound Designer: Xoe Baird

Comments (17)

Log in or register to post comments
juliaa robot's picture
juliaa robot
Activity Score 69


TimTix's picture
Activity Score 78

Eh... it's NOT?

miko1aj's picture
Activity Score 3086


googler's picture
Activity Score 14

A few good ideas in there, definitely a great basis for something huge

Rentokill's picture
Activity Score 26

Uhh... okay - so i skip school for a day, and as a reward i accidentally end up on a minefield that has NOT been properly closed off and get blown to bits?! This is what this ad is telling me? I mean - really???

Bilu's picture
Activity Score 119

WTF???????????!!!!!!! Are you serious????? This is a huge crap!

abake's picture
Activity Score 1262

The Learn for Life Foundation actually thinks this will make kids think twice?
I would love to see the results for this campaign...

ptabbiner's picture
Activity Score 68

Remember that:
A) Advertising is supposed to be a dramatization of the product (or of not using the product)
B) Nowadays, "unexpected" and "shocking" are what sell ads, and ultimately what makes them go around the world (which this video already has)

That said, I don't care for it either.
Well shot, I guess? Nice attention to light.

miko1aj's picture
Activity Score 3086

ad a) – yeah, tell us more about it. It's obvious, but dramatization should be PROPER underline of the truthful idea. Not dramatization for a dramatization only.
ad b) – "nowadays"?? It always have been. Always certain people tend to make such excuse for lack of this what is real and true reason for effective and good campaign. And this my friend is a THOUGHT. Clever, intelligent THOUGHT properly executed. If you have logical construct then you can even have "shock factor".
This ad above is just not properly constructed and THAT's WHY it rather raises anger instead of astonishment.

thedesignaddict's picture
Activity Score 5403

Incomprehensible garbage. Shocking, and completely cryptic. Very disappointing.

Gute Werbung's picture
Gute Werbung
Activity Score 55

Disgusting, even if it's going viral these days. Too much drama for me.

Gute Werbung - World best Advertising

John_Fixer's picture
Activity Score 4

B movie trailer.

kleenex's picture
Activity Score 50128

The place they even went to looked like a regular beach though!!?!?!?!

aofolts's picture
Activity Score 23

The fuck were they thinking with this ad???

Corbeen's picture
Activity Score 1093

yeah right, goes good with a slogan : no drugs in advertising agencies.

Idiotic message.

mrsfun's picture
Activity Score 2

You pack of ninnies, it's a hoax ad. There IS no "Learn for Life Foundation of Western Australia" The URL referenced on the closing tile "" is a fraud -- just a single page with a link back to the same clip.

Anonymous 's picture

The idea is that slacking is bad because you might get into trouble. Those kids skipped school to go to the beach and then something terrible and deadly happened. It's not exactly the most realistic or nicest ad ever but the idea's pretty basic.