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Living Chair

Agency Network: 
Published/Aired: 
February 2011

Description

Film advertisement created by Moma, Brazil for Lar Center, within the category: House, Garden.

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Production Company: Vetor Zero / Animatorio
Director: Gabriel Nobrega
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Brainsugar's picture
Brainsugar
Activity Score 1631
Copywriter
no_user's picture

I think it's different.

Like it. Nice work.

no_user
Activity Score 125
CuriousPencil's picture

Precisely and entirely what I was thinking when the tagline came up. And they would've gotten away with it too, if it hadn't been for those pesky lamps...

No it's not the same idea but almost certainly involved as inspiration.

CuriousPencil
Activity Score 4225
Copywriter
everartz's picture

big difference there is!!
this one here is far better than what your link shows...
and i like it too much :)

everartz
Activity Score 7613
Art Director |

| everartz |

Glut's picture

bad

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dean viii's picture

Decent. Better than most furniture ads. Too bad their logo sucks.

dean viii
Activity Score 1686
Creative Director
abake's picture

I didn't really like the acting and the "insight" of being too attached to one's furniture seems a bit of a stretch.

abake
Activity Score 1262
RMG Connect Colombia
thedesignaddict's picture

As soon as that tag line came up I thought, IKEA, Lamp - but not nearly as good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Temple's picture

Brazilian advertising seems to go the way the country's football is going.

Temple
Activity Score 11341
Creative Director
Vingy's picture

Yep it reminds me of the Ikea lamp ad but i must say this one is funnier. Not new, but is another way to tell the same joke.

Vingy
Activity Score 474
Copywriter at Advance
mujerendiagonal's picture

Same concept but the Spike Jones ikea one is better because you don't need to impersonate a piece of furniture for the idea to work.

mujerendiagonal
Activity Score 84
Art Director
BananAd's picture

Funny, perfect art!

BananAd
Activity Score 103
Art Director
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