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Hockey

Campaign
Published/Aired: 
February 2011

Also From This Campaign 2

Description

Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.

Advertising Agency: Laboratory For Social Advertising, Moscow, Russia
Creative Director: Aleksey Titov
Art Director: Georgy Molodtsov
Copywriter: Aleksey Titov
Director: Georgy Molodtsov
Producer: Dmitry Pischulin
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Cordudoy_Boy's picture

Is this a comparison of a condom and a hockey helmet?

Cordudoy_Boy
Activity Score 62
Videographer at Cinélande
Davirus's picture

Yes, it is. Like the family on "Embrace Life" is a remember of the seatbelt, the helmet on this video is a remember of a condom.

What the hell are you, 8 years old? I never tough I had to explain this to someone, its quite obvious... I mean... for anyone with his high school completed.

Davirus
Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

Cordudoy_Boy's picture

I get it at first, it was sarcasm... i just dont like how its edited. And thanks for the explain next time i want a light on my shoulder i'll ask you first!

Cordudoy_Boy
Activity Score 62
Videographer at Cinélande
morse's picture

Not that great. The idea has been overused.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davirus's picture

The fact the idea have "been overused" doesn't means it isn`t good or great. Like mostly cars advertising looks like the same, it doesn't means they are wrong.

I tough people around here were a little more smarter when it comes to criticism.

Davirus
Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

dollypoppin's picture

So indirect.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

pez's picture

So 90's..

pez
Activity Score 1804
Creative Director
kleenex's picture

This ad not as good as the other one.

kleenex
Activity Score 51098
Web Designer/Developer
Temple's picture

Ah... makes one long for the good old days of the Soviet union, with no ads whatsoever. BTW, Davirus, since you probably wrote the ad, don't make a fool of yourself by coming here and commenting. It is not.... subtle, if you know what I mean.

Temple
Activity Score 11341
Creative Director
Phil Lestino's picture

Don't trust anyone who pushes you into a dark cupboard as foreplay.

Phil Lestino
Activity Score 1684
TommyO's picture

I liked that.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

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