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Butt face

Agency Network: 
Published/Aired: 
March 2013

Description

In order to change the "Butt face" (bad or depressive attitude) of many chilean people, La Red TV Channel launch this campaign that invites to change our face.

Film advertisement created by Larraín, Chile for La Red, within the category: Media.

Advertising Agency: Larraín, Chile
Creative Directors: Juan Ignacio Valdivia, Carlos Amenábar
Art Director: Gonzalo Torres
Copywriter: Juan Pablo Florit
Producer: Alejandro Moya / Demente
Directors: Juan Poclava, René Alvarez
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lemonAd's picture

I do believe that some good could have come out of this. The ending is just surprisingly bad.

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

theoldman_son's picture

Totally agree.

theoldman_son
Activity Score 317
Art Director
kleenex's picture

I agree. A total miss.

kleenex
Activity Score 51815
Web Designer/Developer
matitarrie's picture

ssso close

matitarrie
Activity Score 24
alausa's picture

Off kilter.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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